Sales and Advertising Manager

Sales and Advertising Manager

The Sales and Advertising Manager is a full-time, non-exempt position reporting to the Director of Marketing. This position plays a vital role developing, implementing, and tracking sales and advertising efforts across all mainstage shows and educational programs. This role loves a well-placed billboard, an effective dynamic pricing matrix, a beautifully placed digital ad, and a positive year-over-year revenue chart. They are data-driven and responsive—they monitor and adopt new sales and advertising trends quickly to reach new audiences, meet sales goals, and bring SCT’s magic to more children and families throughout our region.

Since its inception in 1975, the Seattle Children’s Theatre (SCT), has served more than 4 million children through professional theatre and arts education in the Puget Sound region and beyond. Seattle Children’s Theatre’s Mission Statement is to provide children of all ages with access to professional theatre, with a focus on new works, and theatre education. We are at a key evolutionary moment in our history, and are looking to collaborate with people who are attracted by the opportunity to contribute to the future of theatre for young audiences.

At SCT we value a diverse workforce and an inclusive culture. We are committed to diversity in all areas of our work and encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, and veteran status. We strongly encourage applications from members of underrepresented groups.

Data shows that women and BIPOC candidates more frequently do not apply to a job because they don’t feel that they meet all of the qualifications listed. Our job descriptions are general overviews, not a mandatory, comprehensive list. If you meet some of the experience and desired qualifications, and you share SCT’s values and support our mission, we encourage you to apply.

As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we are invested in building teams with a wide variety of backgrounds, identities, and experiences.

Sales & Audience Development:

• Develop strategies for acquisition and retention across single ticket, package, field trip, and group sales efforts. Innovate and implement tactics to attract new buyers, expand audiences, and develop outreach efforts.
• Develop and implement group sales strategies, working with internal staff to identify and cultivate new group prospects, and coordinate targeted outreach.
• Keep a keen eye on ticket sales, activate dynamic pricing to meet revenue goals, monitor inventory, and strategize and implement discounting.

Advertising:

• Strategize and execute advertising across media, out-of-home, and select digital channels, ensuring effective, targeted reach.
• Track expenses across advertising buys and stay within budget.
• Act as primary liaison between SCT and its advertising vendors, making sure all deadlines are met.
• Write copy and coordinate with marketing team on design for all ads.

Tracking and Reporting:

• Establish reporting needs, evaluate campaign effectiveness, and conduct detailed post-campaign analysis.
• Use Tessitura and Tessitura Analytics to track sales, ensure accurate revenue pacing reports, and participate in the season planning process by supporting the Director of Marketing with revenue forecasting.
• Coordinate with Data Operations Manager to activate promotions and discount codes discounts when needed.
• Create and track QR and promotion codes.
• Monitor and respond to requests from the marketing inbox.

Other Responsibilities:

• Perform other duties as assigned to support the overall marketing and sales objectives of the organization.

We are looking for a candidate with a deep commitment to SCT’s mission of engaging young people and reaching all members of our community. This role requires a strong blend of sales acumen, advertising knowledge, creative thinking, and adaptability in a fast-paced environment.

• Minimum of three years in the…