Marketing Manager, AI Product Marketing Operations, AWS Marketing

Are you a systems-thinker who thrives on making complex marketing organizations run at peak velocity? At AWS, we're seeking a Marketing Manager who can operationalize world-class product marketing across our AI app and agent building products including Amazon Bedrock, Agent Core, and Strands.

AWS needs operators who can connect the dots across launches, campaigns, events, and measurement — ensuring our product marketing teams focus on what they do best while the engine beneath them runs flawlessly. In this role, you'll serve as the operational connective tissue between product marketing and key partner marketing teams including demand generation, account-based marketing, content studio, events, and launch operations.

We're looking for a unique blend of program manager and marketing operator — someone who can orchestrate launches, coordinate field enablement, manage analyst engagement, and build the measurement mechanisms that prove marketing impact. You'll partner with Product Marketing Managers, Campaign Managers, and cross-functional stakeholders to ensure every launch lands on time, every campaign is resourced, and every result is measured.

If you thrive at the intersection of marketing strategy and operational excellence and want to be the force multiplier behind how AWS brings AI products to market, this role is for you.

• Partner with demand generation, account-based marketing, content studio, events, and launch operations teams on campaign and program activation, ensuring seamless handoffs between product marketing strategy and execution
• Coordinate launch execution logistics across all products, including timelines, stakeholder alignment, and cross-functional coordination
• Own customer advocacy program operations across segments, including reference pipeline management, and case study production
• Execute field enablement operations for launches, including training coordination, materials distribution, and adoption tracking
• Own marketing measurement, reporting, and mechanisms including Weekly Business Reviews (W ), Monthly Business Reviews (M ), and launch scorecards
• Manage cross-team first- and third-party event responsibilities including session management, keynote coordination, and logistics across industry events
• Coordinate the team's engagement with the Analyst Relations team, including briefing logistics, research intake, and ensuring PMM alignment on analyst-facing narratives

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience conveying complex technical concepts to both technical and business audiences
• 3+ years of hands‑on experience with cloud architectures in technical domains (e.g., Generative and Agentic AI, Developer Tools)

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
• MBA
• Experience working with engineering and product teams to define a product and bring it to market
• Track record of creating compelling technical demonstrations and reference architectures
• Experience presenting to executive‑level audiences and industry analysts

Diverse Experiences

AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their…