Media Business Director

About the Role

Brand Media and Sponsorship Business Director – Dedicated Global Brand Media Lead for a leading consumer brand within the Expedia Group (Expedia,  or Vrbo).

• Global Stakeholder Leadership: primary strategic interface for Integrated Marketing & Creative organization and Brand General Managers, leading all brand media and sponsorship initiatives worldwide.
• Process Governance: design, implement, and govern cross‑functional interaction processes between Integrated Marketing, Brands and execution teams, ensuring consistency, compliance, and agility.
• Project Leadership: lead high‑visibility brand and partner projects, driving alignment across internal stakeholders and external agencies to ensure effective delivery.
• Innovation: champion innovative ideas and approaches to evolve internal communication frameworks, guiding hybrid in‑house digital teams and external agencies toward optimal media strategy and integrated media plans.

• Brief Ownership: own the distribution and communication of all brand media and sponsorship briefs (internal and external), ensuring clarity of vision and objectives.
• Core Deliverable Management: manage the development and delivery of key outputs, including strategic approaches, rationale documentation, holistic media plans, and post‑campaign reports.
• Objective Planning: apply analytical rigor to produce evidence‑based proposals and learning agendas, driving impact.
• Stakeholder Alignment: coordinate responses to briefs with Planning, Agency, and Execution Leads, ensuring alignment with strategic business goals.
• Creative Integration: collaborate with Integrated Marketing & Creative teams to align media, sponsorship, and creative strategies, defining asset requirements and delivery timelines.

• P&L Ownership: accountable for brand‑specific media and sponsorship finance decisions and P&L management, ensuring financial rigor, transparency, and capital allocation across markets, channels, and geographies.
• Business Reporting: drive brand business targets through comprehensive reporting activities, including Monthly and Quarterly Business Reviews (MBRs/QBRs) and other key performance forums.
• Global Synthesis: synthesize market‑specific schematics and reports into global views, providing actionable insights for future planning and capital allocation.

• Bachelor’s Degree in Marketing, Business, Communications, or a related field; or equivalent related professional experience.
• 12+ years experience in client management and strategic media and sponsorship planning, gained in‑house at a global brand and/or in a senior leadership role at a media/creative agency or relevant technology platform.
• Proven experience leading complex, multi‑market brand media strategies across channels (digital, offline, and sponsor ships) and translating them into integrated, executable plans.
• Strong financial acumen, with a track record of managing large, complex media budgets and P&Ls, ensuring financial rigor, transparency, and compliance.
• Exceptional communication skills with the ability to synthesize complex data and plans into clear, concise narratives and executive‑ready insights.

• Highly consultative approach with a strong track record of influencing and aligning senior stakeholders in matrixed, global organizations.
• Demonstrated operational excellence, with the ability to prioritize multiple complex projects, govern processes, and deliver high‑quality work at pace.
• Analytical mindset comfortable applying data, measurement frameworks, and learning agendas to inform strategy, optimization, and investment decisions.
• Proactive problem‑solver who identifies issues and opportunities, takes ownership, and drives toward solutions while escalating appropriately when needed.

West Hollywood – Total cash range: $ to $, with potential to increase up to $ based on performance. Seattle – Same range. Starting pay will vary based on location, budget, and experience.

Full benefits package including medical, dental, vision; paid time off;…