VP of Marketing

LHH has partnered with our Seattle, WA-area CPG client to recruit a VP of Marketing to join their team on a permanent basis. This is a new position with the organization, open due to large-scale growth and brand innovation. This role is a blend of strategic guidance, revenue growth and team leadership, and brand positioning. You will be a critical part of building and scaling a marketing and eCommerce team of experts in their respective spaces to drive the tactical work forward.

You will own budgeting and P&L for the department, maintaining consistent knowledge of department and initiative KPIs, opportunities and successes to enable further investment and growth for the brand. You will take brand strategy roadmap and work with the team to bring it alive. This brand sells in both DTC and B2B channels, and you will own and drive growth across both avenues for the brand.

The organization is based in the Seattle, WA area and is focused on a hybrid hire, but their team is open to considering remote candidates currently on the West Coast who are open to frequent travel to the Seattle area. Aside from commuting to the office, you can expect ~20% travel within the US and abroad.

• Serve as a critical part of company leadership and a resource to cross‑functional teams as a CPG marketing expert, leveraging your expertise and knowledge to support strategic planning, brand roadmaps, company positioning and activities that drive revenue growth and brand recognition.
• Manage and scale a marketing and eCommerce team of experts in their respective spaces, providing training, mentorship and oversight that drives tactical marketing work.
• Own budgeting and P&L for the department, maintaining consistent knowledge of department, channel and campaign KPIs, opportunities and successes to enable further investment and growth for the brand.
• Represent the brand as a thought leader and product subject matter expert with B2B clients, vendors and other partners, attending events, trade shows, meetings and similar.

• 10+ years of integrated marketing experience with a minimum of 3+ years leading integrated marketing and eCommerce teams.
• CPG experience, required; experience in wellness, beauty or similar products, strongly preferred.
• In-depth experience owning department P&L and growth goals, with experience creating and pitching department budget.
• Experience working in DTC and B2B wholesale environments, owning marketing strategy and execution to drive business growth on both sides.
• Deep understanding of marketing and eCommerce technology and industry innovation, with technical aptitude in Google Analytics, eCommerce platforms, email marketing tools and similar.
• Experience bringing marketing and eCommerce strategy to life, with comfort working closely at the executive level with internal partners and external vendors.

Sound like you? The qualifications outlined here represent the baseline requirements for consideration. If you are aligned with most of them and are either local to Seattle or located on the West Coast and open to frequent travel to HQ, we'd love to hear from you!

Low‑cost medical coverage, three weeks of PTO, paid parental leave, 401(k) participation, product discounts, FSA, life insurance and more.

Pay Details: $165,000 to $180,000 per year, with annual bonus eligibility.

Equal Opportunity Employer/Veterans/Disabled.

The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including:

• California Fair Chance Act
• Los Angeles City Fair Chance Ordinance
• Los Angeles County Fair Chance Ordinance for Employers
• San Francisco Fair Chance Ordinance

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.