Sr Product and Innovation Communications Manager

Overview

F5 is looking for a Senior Product and Innovation Communications Manager to help shape and drive external communications for security, product, innovation, and resilience narratives. This role sits at the intersection of executive communications, cybersecurity storytelling, product and services positioning, customer trust, and strategic narrative development. The ideal candidate is a high-judgment communications leader and strong writer who can translate complex technical, security, and market shifts into clear, credible, customer-facing narratives for executive, CISO, practitioner, media, and industry audiences.

This is not a traditional content role; it requires strategic and independent collaboration with senior executives and cross-functional partners, connecting technical topics to market relevance and ensuring external communications align with the company’s broader corporate narrative and business priorities.

What you’ll do and bring follows below.

As Senior Product and Innovation Communications Manager, you will develop and execute external communications programs that strengthen F5’s voice in security, resiliency, product innovation, AI, customer trust, and application delivery.

• Lead strategic external communications for F5’s Security and Resiliency narrative, including thought leadership, executive visibility, customer trust, services evolution, and regulatory-adjacent topics.
• Develop executive communications for senior technical and business leaders across product, security, services, marketing, and customer-facing functions.
• Translate complex topics such as AI-accelerated risk, application security, application delivery, vulnerability management, resilience, customer trust, and services innovation into clear, credible narratives for external audiences.
• Create high-quality executive communications materials, including bylined articles, blogs, talking points, Linked In posts, keynote and session abstracts, media narratives, prep briefs, customer communications, and internal alignment documents.
• Partner with Product, Services, Legal, Public Affairs, Security, Marketing, and Communications stakeholders to ensure external narratives are accurate, aligned, and strategically useful.
• Help shape F5’s point of view on emerging cybersecurity and technology trends, with a focus on what matters most to CISOs, CIOs, technical decision-makers, and enterprise customers.
• Support issues management and customer trust communications related to security, vulnerabilities, regulatory-adjacent topics, and other sensitive external matters.
• Build strong relationships with executives and subject matter experts to identify timely, differentiated thought leadership opportunities.
• Ensure communications are aligned to F5’s corporate narrative, product strategy, market positioning, and broader go-to-market priorities.
• Bring strong editorial judgment to determine when, where, and how F5 should show up externally on priority topics.

• 8–12+ years of experience in communications, public relations, executive communications, product communications, corporate communications, or related fields.
• Experience in cybersecurity, enterprise technology, cloud, infrastructure, AI, public policy, regulated industries, or other technically complex environments.
• Proven ability to support senior executives, especially technical, security, product, or services leaders.
• Strong writing and editing skills with the ability to move across formats, audiences, and levels of technical depth.
• Demonstrated ability to translate complex technical and security concepts into clear, customer-facing narratives.
• Strong judgment and comfort working on sensitive topics, including customer trust, vulnerability communications, issues management, regulatory-adjacent narratives, and security-related matters.
• Ability to operate independently while staying tightly aligned to business priorities, executive direction, and corporate narrative.
• Executive presence and confidence working directly with senior leaders and cross-functional partners.
• Strong strategic discipline, with the ability to distinguish between content creation and…