Director, Regional Demand Center North America

Director, Regional Demand Center (RDC) – North America

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

This position is located in Seattle, WA.

The Director, Regional Demand Center (RDC) – North America is a critical leadership role within Revenue Marketing, responsible for translating global demand generation strategy into high-impact regional execution that fuels pipeline and drives revenue.

This leader will oversee the North America RDC, ensuring the seamless orchestration of go-to-market campaigns across channels, regions, and segments. The role is responsible for ensuring campaigns are effectively localized, activated, and optimized to achieve regional pipeline goals.

The position requires strong operational leadership, systems thinking, and close alignment with Sales, Field Marketing and Marketing Operations to deliver scalable, data-driven demand generation at speed.

Team Leadership & Development

• Lead and develop a high-performing Regional Demand Center team across North America
• Define clear roles, responsibilities and performance expectations within the RDC
• Foster a culture of operational excellence, accountability and continuous improvement
• Build capabilities across campaign execution, demand operations and performance optimization

RDC Strategy & Execution

• Own the North America RDC operating model, ensuring efficient and scalable campaign execution
• Translate global demand generation strategies into actionable regional plans
• Balance standardization with regional customization to maximize pipeline impact
• Establish clear intake, prioritization, and delivery processes for campaign execution

Campaign Orchestration & Delivery

• Oversee end-to-end campaign execution across channels (digital, paid media, webinars, sales & marketing programs, email nurtures, creative, operations, partners)
• Ensure campaigns are delivered on time, at scale and aligned to regional priorities
• Maintain high standards of execution quality and consistency
• Partner with Field Marketing to support regional programs and account-based initiatives

Sales Alignment & Pipeline Impact

• Align RDC output to Sales priorities including:
• Territory and segment plans
• Key account coverage
• Pipeline generation and acceleration goals
• Ensure effective lead management, routing and follow-up processes
• Partner with Sales and BDR teams to improve conversion and pipeline velocity

Performance Tracking & Optimization

• Define and track key performance metrics including:
• Pipeline generated and influenced
• Conversion rates across the funnel, campaign performance and ROI
• Use data and insights to continuously optimize campaign effectiveness
• Establish feedback loops between regional teams and corporate marketing

Cross Functional Collaboration

• Partner closely with:
• Integrated marketing (strategy & campaign design)
• Field Marketing (regional priorities and execution alignment)
• Product Marketing (messaging and positioning)
• Marketing Operations (systems, automation and reporting)
• Sales and BDR leadership (pipeline alignment and follow up)
• Acts as the regional voice of execution, providing insights to improve global programs

Process, Systems & Scale

• Build and optimize scalable processes for:
• Campaign intake and prioritization
• Execution workflows
• Reporting and performance tracking
• Ensure effective use of marketing automation and CRM systems
• Identify and address bottlenecks in the demand generation engine

• Bachelor's degree (BA/BS) in Marketing, Communications, Business or related field
• 10-12+ years of B2B marketing experience, preferably in technology organizations
• Proven experience in demand generation, campaign operations, or marketing operations
• Demonstrated experience…