Senior Performance Marketing Specialist

Responsive, formerly RFPIO, is the market leader in a growing category of SaaS solutions called Strategic Response Management. More than 2,000 customers, including Google, Microsoft, Blackrock, T.Rowe Price, Adobe, Amazon, Visa and Zoom, are using the Responsive platform to manage business critical responses – including bids, questionnaires, assessments, and trust centers – that impact nearly half of a company’s revenue. More than 35% of cloud SaaS leaders and more than 20 of the Fortune 100 standardize on Responsive, and the company has been voted "best in class" by G2 for 24 quarters straight.

Customers have used Responsive to close more than $750B in transactions to date. To learn more, visit responsive.io.

Responsive is looking for a hands‑on, analytically sharp, and highly collaborative Senior Performance Marketing Specialist to own and grow our digital paid marketing channels globally. This is not a purely strategic or managerial role: we are looking for someone who is equally comfortable developing an investment thesis and getting into the weeds of campaign execution, conversion tracking, and channel optimization.

You will work closely with SEO, web, product marketing, brand, marketing operations, sales development, and finance. You will report to the VP of Growth and interact regularly with sales and marketing leadership up to the CMO and CRO level.

This role sits at the intersection of technical depth, commercial judgment, and cross‑functional influence. The right candidate thrives in ambig

• Partner with leadership to develop and maintain an investment thesis across digital channels, balancing short payback periods with longer‑term awareness and brand‑building objectives
• Define key metrics, goals, and reporting frameworks to track performance and communicate progress to exec audiences
• Actively evaluate new channels and formats and make data‑driven decisions on where to invest

• Own day‑to‑day campaign management across Google Ads, Microsoft Bing, Linked In, Reddit, G2, Capterra, and programmatic platforms
• Continuously refresh ad creatives, targeting, bidding strategies, and budget allocation to hit pipeline targets and CAC payback goals
• Maintain high hygiene across campaign structures, conversion tracking, and attribution to ensure data you act on is reliable
• Use AI automation tools (including Claude, Cursor, Clay, and emerging ad platform integrations) to move faster, reduce manual work, and build scalable workflows

• Analyze campaign performance regularly, generate clear and actionable insights, and communicate them to cross‑functional stakeholders
• Build and maintain reporting dashboards that give leadership real‑time visibility into pipeline contribution and channel efficiency
• Apply rigorous profitability thinking: CAC payback, LTV:
  
  CAC, pipeline contribution, and cost‑per‑SQO across segments

• Allocate and reallocate paid media budgets across channels to achieve pipeline targets at an attractive payback
• Partner with Marketing Ops and Finance during planning cycles to define and defend budget needs
• Treat every dollar as if it were your own: default to skepticism, require evidence before scaling, and move quickly when something is working

• Work closely with SEO and web to ensure paid and organic strategies are coordinated and mutually reinforcing
• Partner with product marketing to ensure messaging in ads reflects current positioning, competitive context, and ICP priorities
• Coordinate with sales development to align on lead quality expectations, follow‑up velocity, and event‑related campaign support
• Engage regularly with marketing ops on tracking, attribution, and data quality
• Bring channel performance data into exec‑level conversations in a way that is clear, credible, and decision‑ready

• Track record of managing paid marketing at the campaign execution level, not just overseeing others who do
• Strong working knowledge of…