Marketing Director, K2 & Line Skis

Elevate Outdoor Collective is an alliance of iconic outdoor and winter sports brands with a specialized focus on skiing, snowboarding and snowshoeing. With each unique brand maintaining its own individual points of view and driving independent innovation, the Collective is fueled with the strength of world‑class development facilities and engineers, global distribution channels and committed outdoor lifestyle enthusiasts and experts. Our brands include K2 Skis, K2 Snowboards, Marker, Dalbello, Völkl, RIDE Snowboards, LINE Skis, Backcountry Access, Atlas Snow Shoe Co.,

Tubbs Snowshoes, Madshus and K2 Skates.

With an international portfolio of world‑renowned brands recognized as trailblazers in innovation, performance and, most importantly, fun times by active lifestyle enthusiasts across the globe, Elevate Outdoor Collective will continue its mission to progress the culture of each and every outdoor endeavor it represents. As “One Team” backed by world‑class development facilities and product engineers, incredibly talented athletes and ambassadors and a top‑notch crew of employees who live and breathe the outdoor active lifestyle, Elevate Outdoor Collective is eager to take things to the next level.

Position Overview

The Marketing Director ,K2 and Line Skiswill serve as thehead of marketing forK2 and Line Skiswithin the Elevate Outdoor Collective portfolio. This rolewill define, develop, and drive brand‑enhancing, best in class, marketing strategies forK2 and Line Skis.

The Marketing Director,K2 and Line Skiswillreport to the General Manager,K2 and Line Skisandwill play an integral role in driving our brands growth, positioning in the marketplace, andmanagemeaningful consumer connections globally.

• Develop and oversee multi‑year, annual, andopportunisticmarketing strategies,plans, and budgets forK2 and Line Skis, ensuring alignment withbrand GM goalsand financial targets
• Define andownbrandidentity,positioning,and storytelling in-market, ensuring consistentmessaging and alignment with global marketing standards
• Plan and execute integrated marketing campaigns (digital, partnerships, events, athlete/ambassador activations) to drive demand and engagement
• Analyze and oversee analysis ofchannel and market performance; use data‑driven insights to optimize campaigns and inform strategyforK2 and Line Skis
• Ensure Design departments goals are aligned with the direction of the brands targeted consumers and provide guidance throughout the creative development
• Build and achieve annual marketing budget and maximize the return on spends.
• Guide performance reporting, attribution modeling, and funnel optimization
• Partner with product, sales, and GM to align on launches, calendar, and go‑to‑market initiatives
• Build strong relationships with external agencies and partners to maximize campaign impact
• Manage the marketing budget, ensuring ROI across all marketing spend
• Stay ahead of trends in outdoor sports, lifestyle, and targeted consumer segments
• Manage and develop direct reports
• Foster a culture of creativity, innovation,collaboration,and accountability within themarketingteam

• Bachelor’s degree in Marketing, Businessor related field
• 10+ years of progressivemarketingexperience in consumer goods, sports, or outdoor industries
• Demonstrated excellence with integrated marketing and omnichannel strategies (including strong digital expertise)
• Experience managing teams across multiple brands and/or diverse geographic regions
• Strong analytical skills and ROI‑driven decision‑making
• Ability to lead creative ideation and execution, both internally and with external partners/agencies
• Excellent communication, collaboration, and project management skills
• Passion for outdoor sports and lifestyle

• Prior experience working inoutdoorsports industry
• Prior experience in a similar role

• Ability to sit and work at a computer for extended periods of time.
• Ability to travel domestically and internationally as needed.
• May be required to lift up to 30 pounds occasionally.

The Salary Range for this role is $ - $.

Elevate Outdoor Collective and its subsidiariesis an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans. We evaluate qualified applicantswithoutregard to race, color, religion, sex,national origin, disability, veteran status, and other protected characteristics. View the EEO is the Law poster here http://www
1.eeoc.gov/employers/upload/