Manager, Marketing Technology & Enablement

Manager, Marketing Technology & Enablement Introduction to the Team

Travel Partnerships and Advertising helps partners, including hotels, vacation rentals, airlines, destination marketing organizations (DMOs) and more, deliver excellent traveler and B2B experiences. We drive growth for our partners and the Expedia Group marketplace through competitive supply and our leading advertising and travel media network.

We’relooking for a Manager, Marketing Technology & Enablement to join the Martech Platform & Enablement team and own the operational layer that allows teams to use the platform consistently and effectively. You’ll drive the expansion of our marketing channel capabilities, own global standards and templates, serve as the central enablement leader for our SFMC migration, and own the efficiency improvementsof production processes.

This role combines strategic channel planning, operational process design, standards ownership,and hands‑on enablement to ensure our marketing technology stack scales effectivelyfor the future.

• Own andmaintainglobal naming standards, program structures, folder hierarchies, and asset organization patterns forall marketing channels.
• Develop andmaintaina library of modular, reusable assets including journey blueprints, automation workflows, data filters, and content blocks; partner with design and development to build standardized email templates.
• Create and enforcescalable processes andblueprintsto enable efficient execution including QA checklists, testing protocols, launch readiness checklists, and quality standards for campaign launches and automation workflows.
• Partner withstakeholdersto evolve standards based on real‑world usage and feedback, balancing flexibility with governance; regularly review adoption and friction points, torefine the operating model.

• Serve as the central owner for all Marketing Operations training and enablement onall Marketing Operations owned channels.
• Create comprehensive enablement materials includingmigration training,how-to guides, quick-reference documentation,and troubleshooting resources, for bothstandardexecution and new capabilities, enabling Marketing Operations teams to self‑serve.
• Own the operating model for external agency support used forchannelproduction, including process design, handoff rules, improvement opportunities, and effectiveness of the support model.

• Lead the evaluation, business case development, and proof‑of‑conceptfor new marketing channels.
• Define reference architectures(data flows, integrations requirements, technical architecture) and implementation patterns for each channel, ensuring consistency and scalability across platforms and teams.
• Own the operational rollout strategy for new channels once technical patterns are proven, including phased implementation plans, success criteria, adoption metrics, and rollout readiness.
• Serve as an internal consultant to teams on automation strategy and operating model design, helping them think through how to best leverage platform capabilities for their specific business needs.

• Contributeand communicate the Marketing Operationsmartechroadmap, including channel capabilities,platformfeature adoption, and tool evaluations.
• Partner withcapability teamsand Senior Manager to manage vendor relationships and contribute to RFPs for new channel tools.
• Establish andmonitorbaseline email and channel performance metrics (open rates, engagement rates, deliverability benchmarks),identifying trends and improvement opportunities.
• Define governance frameworks for platform usage including access controls, approval workflows, and compliance requirements, suggesting needs for improvements in process and enablement.

• 6+ years of experience in marketing operations or marketing technology with a strong focus on enablement, training, or process design.
• 4+ years of hands‑on experience with Salesforce Marketing Cloud (SFMC),including Email Studio, Journey Builder, and multi‑channel campaign…