Sr. Industry Events Manager

The Opportunity

In this role, you will lead the strategy, planning, and execution for industry events and programs, including trade shows and third-party events!

Reporting to a Senior Manager of Corporate Events, this role collaborates with the Adobe Corporate Events team, important event partners, contributors, and various vendors. Key Adobe teams include Adobe Global Marketing, Adobe Creativity and Productivity, and Customer Experience Orchestration groups.

• Lead and manage a portfolio of third-party events and strategic special projects.
• Own end-to-end event marketing strategy and execution, including demand generation, audience acquisition, attendee engagement, lead management, pipeline acceleration, and performance measurement.
• Lead all aspects of event execution and program management, including budgeting, forecasting, vendor management, logistics, project planning, communications, and onsite operations.
• Partner with sales, marketing, product, executives, and external partners to align event strategy, influence collaborators, and deliver a seamless One Adobe experience.
• Develop measurable event programs that drive awareness, engagement, qualified leads, pipeline growth, and revenue contribution.
• Analyze program performance, financial impact, and value to optimize future investments and marketing strategies.
• Lead event content and experience strategy, including thought leadership, executive engagement, customer storytelling, demos, hospitality, and networking activations.
• Find opportunities to innovate and scale event programs, processes, and attendee experiences.

• Bachelor's degree in Marketing, Experience Build Management, Communications, Business, or related field
• 10+ years experience in event marketing, with experience in a tech/B2B software organization preferred.
• Self-motivated with the ability to problem solve and manage competing demands in a fast-paced environment.
• Confident, positive, upbeat, professional, and team-oriented attitude.
• Ability to prioritize many tasks across various teams within the organization and multiple vendors/contractors.
• Passion and skill for collaborating with cross-functional teams.
• Strong oral and written communication skills and collaborative and positive communication style.
• Experience with Rainfocus, Splash, Swoogo, or a similar event registration platform a plus.
• Working knowledge of Salesforce, Workfront, Airtable, Smartsheet, Slack a plus.
• Analytical capability to determine program efficiency, return on investment, and forecasting.
• Ability to travel to events, as needed and assigned.
• Ability to occasionally lift or move boxes (up to 50 lbs.)

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and Gen Studio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let's Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

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