Customer Experience, Product Marketing Manager, Networking

Customer Experience, Product Marketing Manager, Networking

The Customer Experience (CX) Marketing team's role is to differentiate and elevate Cisco as an advanced customer experience that is personalized, proactive, and predictive.

The Product Marketing team has a mix of high-performing product marketers and go-to-market strategists, encompassing experience across positioning, messaging, content strategy and development, launch execution, and competitive analysis.

Overview As a Product Marketing Manager for networking services (Campus, Branch, Data Center, IoT) at Cisco, you will integrate deep market insight and technical acumen to drive product positioning, messaging, and go-to-market execution. Your goal is to ensure Cisco's offerings are understood, wanted, and adopted by our target audiences.

• Scope:
  Own the end-to-end marketing strategy for multiple products and/or services across multiple portfolios.
• Go-To-Market (GTM) Strategy & Execution:
  Architect comprehensive GTM strategies for complex, multi-product or high-priority launches, and/or solution roll-outs or market expansions.
• Positioning, Messaging, and Content:
  Define the overarching portfolio narrative and thought-leadership themes. Prepare presentations, demos, briefs, and other marketing/sales collaterals as needed.
• Sales, Partners, and Field Enablement:
  Support the global enablement strategy for a portfolio. Align sales motions, routes to market, and partner models to ensure field readiness.
• Market, Customer & Competitive Intelligence:
  Lead structured intelligence programs (such as market surveillance and win/loss analysis) to inform strategy.

• Stakeholder &
  
  Cross-Functional Collaboration:
  
  Align business units on portfolio priorities. Influence product roadmaps and capacity allocation to maximize market impact and customer value. Lead and support cross-functional initiatives (launches, events, digital journeys, competitive plays).

• Bachelor's degree.
• 8+ years of related experience.
• Demonstrated experience creating product vision/direction via compelling positioning and messaging.
• Proven experience launching new products and growing to a mature business.
• Strong organizational and analytical skills, excellent written and oral communication skills, including experience in sales discussions.
• Strong ability to influence and work cross-functionally.
• Strong domain and technical knowledge of networking services and products.
• Exceptional writing and presentation skills.
• Skilled in applying AI tools and prompt engineering best practices to optimize daily tasks and improve individual and team output.

• Previous experience in IT networking B2B marketing.
• Business development experience preferred.
• Ability to deliver results in global, matrixed environments comprised of internal and external stakeholders.
• Ability to travel domestically and internationally ~25% of the time.
• Professional and technical certifications in product marketing, AI, or Security (e.g. CCNA, CCST).

#We Are Cisco  (This is the Standard and cannot be changed)

#We Are Cisco  where every individual brings their unique skills and perspectives together to pursue our purpose of powering an inclusive future for all.

Our passion is connection—we celebrate our employees' diverse set of backgrounds and focus on unlocking potential. Cisconians often experience one company, many careers where learning and development are encouraged and supported at every stage. Our technology, tools, and culture pioneered hybrid work trends, allowing all to not only give their best, but be their best.

We understand our outstanding opportunity to bring communities together and at the heart of that is our people. One-third of Cisconians collaborate in our 30 employee resource organizations, called Inclusive Communities, to connect, foster belonging, learn to be informed allies, and make a difference. Dedicated paid time off to volunteer—80 hours each year—allows us to give back to causes we are passionate about, and nearly 86% do!

Our purpose, driven by our people, is what makes us the worldwide leader in technology that powers the internet. Helping our customers…