Performance Marketing Manager; Member - B2C

The Role We Need:

Pad Split is hiring a Performance Marketing Manager to help scale and optimize paid acquisition for Member Growth — the people who live in Pad Splits. This is a hands‑on role: working alongside our performance marketing team, you’ll help manage our paid channels day to day — running campaigns, managing budget pacing and performance, and handling the testing and reporting that keep our spend efficient.

You’re in the accounts every day, building, optimizing, documenting, and surfacing what the data is telling us. Everything you do ladders up to a single mission: lowering acquisition costs and expanding our reach so we can help solve the affordable housing crisis.

You’re a hands‑on performance marketer who likes living in the data and on the ad platforms. You know paid search, paid social, and paid mobile, and you’re comfortable executing campaigns, managing tests, and keeping a close eye on what’s working versus what isn’t. You’re especially strong on the reporting side — organized in how you document, clear in how you track results, and good at spotting the signal in the numbers and helping turn it into insight.

You don’t make the creative or write the copy yourself, and you don’t set which variants get tested — but you run the tests cleanly, watch the right metrics, and make sure the team can see what happened and why it matters. You’re proactive and take ownership of the campaigns you run.

• Channel Management: Execute daily operations across paid search, social, mobile, and partner listings. Ensure consistent messaging and targeting, and monitor account health to catch anomalies early.
• Budget & Pacing: Monitor daily spend pacing and reallocate budgets to hit targets. Make precise bid adjustments at the campaign, ad set, keyword, and audience levels to maximize efficiency.
• Campaign Build & Trafficking: Build new campaigns, ad sets, and ads from briefs. Set up targeting, placements, and bidding strategies. Implement UTMs, verify tracking pixels, and QA every setting before launch.
• Test Execution: Execute A/B tests according to the broader team's roadmap. You own running clean tests, uploading creatives, swapping out underperformers, and maintaining clear documentation of live vs. paused assets.
• Reporting & Insights: Pull performance reports and maintain recurring dashboards. Surface notable trends and help translate the raw numbers into clear, actionable insights that the whole team can understand.
• Creative Coordination: Liaise with internal teams and UGC creators to request, organize, and traffic ad assets. Adapt creatives for specific platform specs and actively manage asset rotation based on performance data.
• Platform & Feed Maintenance: Keep product feeds, listing feeds, and audience lists updated and error‑free. Troubleshoot sync issues, maintain strict naming conventions, and keep ad accounts highly organized.
• Quality Assurance: Run strict pre‑launch checklists for every campaign and creative push. Verify landing pages, tracking links, and conversion events, and regularly spot‑check live ads for broken links or disapprovals.
• Conversion & Automation: Partner with product and growth to inform landing page and conversion flow improvements based on data. Leverage automation and AI (smart bidding, feed optimization) to increase campaign efficiency.

• Performance
  
  Experience:
  
  3–5 years managing paid media campaigns with direct‑response KPIs. You have a proven track record of optimizing for efficient user acquisition, managing budget pacing, and lowering CAC.
• Channel Expertise: Deep, in‑platform experience with paid search (Google, including Performance Max), paid social (Meta, Tik Tok), and remarketing. You know how to expertly manipulate bidding strategies, audience targeting, and placements; paid mobile experience is a strong plus.
• Analytical & Reporting
  
  Skills:
  
  Strong reporting and documentation skills—you keep clean records and make performance easy to read. You possess an analytical eye for what’s working versus what isn’t, the ability to help shape insights from the data, and…