ABM Marketer, Financial Services Industry, AWS Strategic Customer and Partner Marketing

Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for financial services enterprise customers within the United States. This role combines strategic thinking with hands‑on execution to drive measurable business outcomes through targeted marketing initiatives.

The Account-Based Marketing Manager will own the end-to-end execution of territory ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns that accelerate pipeline and revenue growth. This role requires strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders.

• Design and execute territory-specific ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact
• Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs
• Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
• Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences
• Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
• Drive operational excellence through standardized processes, documentation, and best practices
• Track and report on program performance, using data to optimize and scale successful approaches
• Manage program budgets effectively, demonstrating frugality while maximizing impact
• Collaborate with global ABM community to share learnings and adopt proven practices

• Pipeline influence and revenue contribution from ABM accounts
• Account engagement metrics and program ROI
• Sales team satisfaction scores
• Program execution quality and timeliness
• Process improvement and best practice contributions

• Experience building, executing and scaling cross‑functional marketing programs
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience in a business-to-business (B2B) environment, high‑tech products/services
• 5+ years of professional non‑internship marketing experience

• MBA

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

USA, NY, New York - 88,700. USD annually

USA, TX, Austin - 80,600. USD annually

USA, VA, Arlington - 80,600. USD annually

USA, WA, Seattle - 82,700. USD annually