Manager, Social Media Strategy & Community

Manager, Social Media Strategy & Community

Paula's Choice, a global skincare leader founded in 1995, empowers individuals to define beauty on their own terms through science-backed products. Our mission comes to life through four core values that guide our actions, decisions, and impact:

• Build Trust: We set the standard for skincare, transparency, and shared knowledge.
• Be Bold: We lead through innovation and by challenging the status quo.
• Act with Kindness: We operate with respect and care—for our customers, colleagues, and the planet.
• Create Community: We believe in the power of connection—whether educating customers, supporting each other, or giving back, we grow stronger together.

Our team spans North America, Australia/New Zealand, Europe, and the broader APAC region, collaborating globally to drive innovation. We offer space to thrive—personally, professionally, and through our comprehensive benefits package designed to support your well-being at every stage:

• Generous paid time off, including time off to volunteer
• Learning and development resources to support personal and professional growth
• Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
• Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
• Great location – for roles that are hybrid or fully onsite, we're in the heart of Seattle's beautiful International District
• Did we mention we're a dog-friendly office?

Our culture encourages continuous learning and is fueled by connection, curiosity, and cross-functional collaboration. Whether onsite, remote, or hybrid, we stay connected through shared initiatives that bring our teams together. If you're inspired by transparency, driven to make an impact, and eager to help foster community—we'd love to have you join us.

How you'll have an impact at Paula's Choice:

As Manager of Social Media Strategy & Community, the primary purpose is to lead and develop an effective content strategy for Paula's Choice ensuring its alignment with brand objectives. This involves driving strategic initiatives for content creation, overseeing social platforms to enhance reach and engagement, and collaborating with cross-functional teams to integrate content strategies into 360 campaigns. The candidate is tasked with balancing brand storytelling and commerce-driven content, leading organic content creation efforts, and leveraging analytics to optimize performance.

Additionally, the role involves managing relationships with analytics vendors and platform leads, staying informed about industry trends, and adapting to an agile model for efficient collaboration between cross-functional teams. The goal is to elevate Paula's Choice social presence, supporting business objectives with a unified budget mindset.

As Manager of Social Media Strategy & Community, a typical day might include a mix of the following:

• Lead the execution of a content strategy that is highly effective, rooted in brand objectives, and supports 360 campaigns. Success is measured by the strategy's alignment with brand goals and its impact on the growth of reach, engagement, and audience on social platforms.
• Collaborate with the Social Media team to plan and execute content-first social campaigns. Success involves building brand awareness, supporting product launches, and capitalizing on key cultural moments, with a focus on both storytelling and commerce-driven content.
• Ideate, evaluate and create content concepts, ensuring alignment with overall marketing strategies. Success is achieved through the production of high-quality in-house social content, including videos and photography, and the effective utilization of tactics such as paid boosting and live streams to expand content reach.
• Stay up to date with industry trends and competitor activities to identify new opportunities and continually improve the brand's digital presence.
• Collaborate with cross-functional teams to ensure the integration of social initiatives with other marketing and brand initiatives.
• Manage and analyze social media and digital performance metrics, providing…