Junior Paid Search Specialist

Overview

12100 Collective is a new growth marketing agency based in NYC founded by alumni of Meta’s growth team and servicing clients with >$100M annual revenues across a variety of industries. We pride ourselves on being world class at our craft and pairing data‑driven strategies with excellent creative to unlock results.

This is a hands‑on, execution‑focused role for a paid search marketer who wants to learn the craft from senior growth‑minded operators and grow fast. You’ll build, manage, and optimize paid search campaigns across a diverse portfolio of clients spanning eCommerce (D2C) and lead generation (B2B), working directly under a Senior Growth Marketer. This is an ideal role for someone who is highly detail oriented, data minded, and eager to take on more strategic ownership over time.

You’ll report to the Senior Growth Marketer and collaborate with our paid social specialist, marketing operations, and growth analytics teammates.

• Build, launch, and optimize paid search campaigns across Google Ads and Microsoft Ads under the direction of the Senior Growth Marketer.
• Handle day‑to‑day account management: keyword research, bid and budget management, negative keyword curation, ad copy, extensions, and search term reviews.
• Produce paid search client deliverables—performance reporting, optimization logs, and account summaries.
• Monitor channel analytics, flag anomalies, and surface early signals worth investigating.
• Support conversion tracking QA—verify conversions are firing correctly and escalate issues.
• QA campaigns prior to launch: targeting, budgets, ad copy, links, and tracking.
• Continuously build paid search expertise and grow toward strategic account ownership.

• 1–3+ years of hands‑on paid search experience (Google Ads and Microsoft Ads required), with a proven track record of scaling conversion‑focused campaigns.
• Demonstrated ability to manage and optimize live campaigns, not just pull reports.
• Comfortable working with performance data in Excel/Sheets.
• Familiarity with conversion tracking fundamentals (Google Ads conversions, GA4, GTM basics).
• Strong organization, attention to detail, and clear written communication.
• Genuine eagerness to learn, take feedback, and grow into a more strategic role.

• Google Ads and/or Google Analytics certifications.
• Exposure to paid social, eCommerce (Shopify) accounts, or lead‑generation accounts.
• Looker Studio dashboarding and/or basic SQL.
• Familiarity with Linear, Notion, Google Drive, and Slack.
• Prior agency or startup experience.

• Benefits: Health/Vision/Dental insurance, 3 weeks paid vacation, Equity / Stock Options
• Location: Remote/WFH or join us in our Brooklyn office
• Salary: $60–80k, depending on experience and other relevant qualifications