Shop - Campaign Manager

Responsibilities

As the Campaign Manager, you will be responsible for planning and executing high-impact brand campaigns with top brands, including building block planning, livestream initiatives, marketing ideas, etc., to support our ongoing e-commerce growth. You will collaborate with cross‑functional teams to create innovative and engaging campaigns that drive brand awareness, user engagement, and business growth.

• End‑to‑End Campaign Execution:
  Develop and implement integrated campaigns for renowned brands, ensuring seamless execution from strategy to launch.
• Strategic Planning:
  Craft campaign strategies with business objectives, market trends, and seller's positioning to maximize impact.
• Cross‑functional
  
  Collaboration:
  
  Work closely with internal teams, agencies, and external sellers to ensure consistent brand messaging, execution excellence, and high seller satisfaction.
• Performance Monitoring & Optimization:
  Track key performance metrics, analyze campaign effectiveness, refine strategies based on insights, and abstract into methodology with impact.
• Industry & Consumer Insights:
  Stay updated on market trends, landscape, and consumer behavior to enhance campaign strategies.

• 3+ years or more of experience in brand marketing, e‑commerce campaign management, or a related field.
• Proven ability to manage large‑scale brand activations/campaigns with measurable success.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent collaboration and project management skills.
• Curious, self‑motivated and always have a drive for something new.

• Experience in 4A creative agency, digital marketing, social media, and cross‑channel campaign execution is a plus.

Tik Tok is the leading destination for short‑form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people.

We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

Tik Tok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

The base salary range for this position in the selected city is $102,600 - $159,600 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work…