Integrated Brand Campaign Lead

About This Opportunity

onX is seeking an Integrated Brand Campaign Lead to oversee the strategy, development, and execution of high-impact, integrated brand marketing efforts that build awareness, consideration, and long‑term brand equity among objective‑oriented outdoor enthusiasts.

Sitting at the intersection of brand strategy, integrated campaign leadership, and people management, you will own complex, cross‑functional brand initiatives and shape how onX shows up across paid, owned, and earned channels. You will directly manage one Brand Manager and hold end‑to‑end ownership of the integrated, parent brand campaign portfolio, including strategy, prioritization, sequencing, and results.

• Own year‑long integrated brand campaign strategy, narrative expression, and execution that ladders into the one‑year integrated brand plan delivered by the Brand Director, determining how enduring brand meaning shows up across all cross‑vertical marketing efforts.
• Translate approved brand priorities into cohesive campaign strategies, briefs, channel plans, and go‑to‑market execution across paid, owned, and earned touchpoints.
• Build and manage campaign workbacks, briefs, decision milestones, launch plans, and post‑launch learning loops that keep complex work moving with clarity and accountability.
• Ensure campaign work is integrated and sequenced across parent‑brand and vertical marketing priorities so onX shows up with focus and consistency rather than fragmentation.
• Operate as a player‑coach across the broader portfolio—equally comfortable building strategy, writing the brief, managing the workback, leading the meeting, and pushing the final decision—while continuing to execute selected high‑priority initiatives directly.
• Help shape how onX approaches integrated brand campaign development as a discipline, establishing practical planning principles, briefing standards, trade‑off criteria, decision frameworks, and operating rhythms.

• Serve as the senior brand campaign lead across cross‑functional partners—Creative, Vertical Marketing, Business Intelligence, Channel, Public Relations and Communications, Product Marketing, and Operations—aligning stakeholders around priorities, timelines, trade‑offs, and success measures.
• Identify where parent‑brand campaigns should extend into vertical businesses, and where they should not, connecting parent‑brand storytelling to distinct vertical audiences without flattening relevance.
• Operate with a first‑team mindset, balancing parent‑brand goals, vertical business needs, and enterprise trade‑offs rather than optimizing only for your own lane.
• Surface strategic trade‑offs early, frame recommendations clearly, and help teams make timely decisions in ambiguous or fast‑moving situations—knowing when to slow down for strategic clarity and when to push forward with the best available information.

• Partner with the Brand Director to steward the onX brand across integrated campaigns, ensuring strong and consistent application of the onX brand guidelines across messaging, creative, and customer touchpoints.
• Contribute to the annual brand content calendar in close collaboration with the Brand Director and vertical marketing leaders.
• Ensure Access and Stewardship narratives are integrated into parent‑brand storytelling to strengthen brand trust, credibility, and relevance.
• Identify enterprise‑relevant brand and business problems integrated campaigns can help solve, and translate approved direction into focused campaign priorities and cross‑portfolio trade‑offs.

• Own campaign‑level measurement strategy in partnership with Data Analytics, Channel, and Marketing Measurement partners, ensuring major brand campaigns have clear KPIs, reporting cadences, and learning plans.
• Use data, customer insight, and performance signals to refine creative direction, channel mix, sequencing, and investment recommendations across campaigns.
• Ensure campaign planning and evaluation clarify business relevance, including awareness growth,…