Field Marketing Manager, Boeing Digital Services

Job Description

At Boeing, we innovate and collaborate to make the world a better place. We’re committed to fostering an environment for every teammate that’s welcoming, respectful and inclusive, with great opportunity for professional growth. Find your future with us.

At Boeing Digital Services
, we are redefining how airlines operate. As fleets become more connected, the ability to turn aircraft intelligence into real-time decisions that keep fleets earning is becoming a competitive advantage.

This role sits at the center of that shift.

We are looking for a Field Marketing Manager to join our team in Seattle, WA and to lead how we show up in market and convert that presence into pipeline. Industry events, demand generation programs, and digital engagement are core to how we connect with customers. This role ensures those efforts are aligned to business priorities, follow best practices, and drive measurable outcomes.

You will partner closely with our events organization, demand generation, webcast, and product marketing teams, along with sales and product, to turn programs into pipeline and customer engagement. These teams lead execution across their respective areas. This role defines program strategy and partners with these teams to execute, ensuring efforts are aligned to business priorities and deliver maximum value. From pre-program strategy to post-program pipeline, you will ensure programs are aligned to business priorities, target accounts, clear messaging, and measurable revenue impact.

In addition, you will partner directly with sales and demand generation teams to plan and execute account-based marketing programs aligned to business priorities. While events are a primary channel, you will also oversee targeted paid and digital programs that drive engagement, leads, and pipeline for key accounts and regions.

• Define how Boeing Digital Services shows up at industry events to drive pipeline, not just presence
• Set clear goals for each event including target accounts, engagements, pipeline contribution, and follow-up
• Partner with the events organization to align business objectives, messaging, and audience with event execution

• Partner with regional sales leaders, demand generation, and product marketing teams to develop marketing plans aligned to pipeline and revenue goals
• Design and execute account-based marketing programs across paid demand generation, email, webcasts, customer events, and trade shows
• Ensure all channels are connected to sales goals and business objectives, with a clear focus on pipeline impact

• Build and execute integrated pre-program campaigns that drive awareness, meetings, and engagement with target accounts
• Ensure structured follow-up after programs, connecting activity to pipeline creation and progression
• Link events, webcasts, and demand generation programs into a single, coordinated motion to extend impact

• Define the messages, demos, and customer experiences delivered across events and programs
• Ensure the right people are engaged and aligned to clear goals and roles
• Train internal teams on how to engage customers, run meetings, and deliver consistent messaging

• Partner with webcast and demand generation teams to ensure programs follow best practices and deliver strong customer value
• Improve how webcasts are positioned, promoted, and followed up to drive engagement and pipeline contribution

• Establish clear KPIs for events and field programs tied to pipeline and revenue
• Track performance and provide insights on what is working and where to improve
• Bring structure and accountability to how field marketing impact is measured

• Programs consistently generate qualified pipeline tied to target accounts and regional priorities
• Sales teams are aligned, prepared, and actively engaged before and during programs
• High-value customer meetings and digital engagement convert into opportunities
• Paid, webcast, and event…