Senior Brand Campaign Strategy Manager Local Services Job Seattle area,Washington USA,Marketing / Advertising / PR

Position: Senior Brand Campaign Strategy Manager (Travel) - TikTok Local Services

Senior Brand Campaign Strategy Manager (Travel) - Tik Tok Local Services

Location:

Seattle

Employment Type:

Regular

Job Code: A118415

Responsibilities

Plan and implement local service brand campaign/event strategies based on business goals, ramp up platform resources, such as product, creator, KOL, to guarantee engagement.

Manage the end‑to‑end marketing campaigns for local services, including budget planning, goal setting, resource allocation, and post‑campaign analysis, and abstract general insights and strategies to support business development.

Collaborate with creator operations, product and merchant business development to leverage local service content distribution strategy through platform campaign/events.

Minimum Qualifications

Bachelor’s degree in Business, Marketing, or a related field.
Experience in managing end‑to‑end campaigns and performance marketing tied to revenue, sales, and/or GMV, including operations, content marketing, and transactional marketing, preferably within lifestyle businesses, marketplace, or travel/OTA e-commerce.
Strong analytical skills with the ability to translate data into actionable insights.
Excellent communication and presentation skills.
Ability to work both independently and collaboratively in a fast‑paced environment.

Preferred Qualifications

Proven experience managing full‑cycle marketing campaigns, including planning, launch, optimization, and reporting.
Strong project management skills and experience coordinating stakeholders across multiple teams.
Hands‑on executor, not just a strategist.
Experience in fast‑paced consumer tech, marketplace, or travel/OTA environments.
Data‑driven mindset with strong analytical skills; ability to interpret data, identify problems, and develop constructive solutions, especially focused on ROI and campaign efficiency.

Job Information

The base salary range for this position in the selected city is $151,050–$273,600 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

Equal Opportunity Statement

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;

Exercising sound judgment.

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