Associate Director of Brand Strategy

Cooley is seeking an Associate Director of Brand Strategy to join the Marketing and Client Development team.

This role is part of the Strategy, Transformation & Growth Team, which acts as the firm’s “central nervous system,” building scalable infrastructure and data‑backed frameworks that enable Marketing & Client Development to shift from reactive execution to proactive, high‑impact strategy. It ensures that strategic choices and unique brand‑differentiating experiences (spanning high‑end events to targeted digital channels) are translated into repeatable, optimized market performance that makes the firm stand out in the market.

• Lead the development and evolution of the firm’s brand strategy to align with core priorities and achieve measurable business outcomes.
• Translate complex business strategies into clear, differentiated brand narratives across all practice groups, global markets, and specific industries.
• Serve as the primary brand steward, ensuring strict governance and consistent application of visual identity, messaging, and standards across every touchpoint.
• Develop and oversee high‑impact firm‑wide campaigns, integrating digital, content, events, and business development to drive global market visibility.
• Partner with Marketing, Client Development, and technical teams to ensure all client‑facing experiences authentically reflect the firm’s brand position.
• Define and track key brand performance indicators, reporting actionable insights and strategic impact directly to executive leadership.
• Leverage market research, competitive intelligence, and client listening to inform strategy and monitor overall brand health.
• Build and lead a strategic Alumni program designed to strengthen long‑term advocacy and generate new business development and referral opportunities.
• Manage and direct relationships with external agencies to ensure high‑quality execution and alignment with firm goals.

• Serve as direct supervisor and mentor to direct reports.
• Provide day‑to‑day supervision of direct reports, ensuring compliance with assigned work hours and firm policies, and manage staffing coverage, time‑log processing, and time‑off requests.
• Support business professional development and continued educational opportunities.
• Participate in hiring, performance appraisals, counseling, termination, and other employee lifecycle events in collaboration with immediate supervisor and HR.
• Perform all other assigned or required duties.

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications.
• Ability to work extended and/or weekend hours, as required.
• Ability to travel, as required.
• 8+ years of applicable experience in marketing or business development, preferably with an emphasis on strategy, transformation, or growth functions, with 4+ years of management experience (some senior level preferred).
• Must have professional services industry experience and/or B2B marketing experience.
• Demonstrated experience with brand health studies.
• Must have CRM experience.
• Experience with enterprise‑wide campaigns related to brand.
• Bachelor’s Degree.

• Prior legal industry experience.

• Entrepreneurial by nature.
• Excellent attention to detail.
• Approaches tasks through a lens of quality and consistency.
• Approaches tasks through a digital first lens.
• Exceptional interpersonal and communication skills with the ability to facilitate and solve problems.
• Ability to organize, prioritize and coordinate multiple activities often under tight timelines.
• Takes a consultative approach to set goals, drive projects, and achieve outcomes.
• Strong judgment.
• Team‑player with collaborative spirit.
• Unwavering ability to handle and maintain confidentiality regarding firm information and projects.
• Client data.
• High level of professionalism at all times.
• Demonstrated ability to lead through influence and develop talent.
• Proactive, analytical mindset.
• Effective presentation skills.

Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices. EOE.

The expected…