Medium Business Initiative Lead , North America Partner Marketing

AWS is seeking a Small and Medium Business (SMB) Initiative Lead to join our North America Partner Marketing team. This unique opportunity will shape SMB growth at AWS by building and executing innovative marketing strategies leveraging our partner ecosystem to drive customer acquisition and business impact.

Initiative Leadership & Cross‑Functional Coordination:
Serve as the single point of coordination for SMB marketing across NAMER, connecting partner marketing, field marketing, digital, events, and AWS‑led demand generation into a coherent, aligned system.

Stakeholder Reporting & Executive Communication:
Build and maintain a regular SMB marketing reporting cadence for senior leadership, covering pipeline contribution, program performance, and progress against AGI goals; synthesize inputs across programs and teams into clear business reviews and executive briefings; proactively identify gaps, risks, and opportunities and communicate recommendations.

Budget Stewardship & Investment Planning:
Develop and manage the SMB marketing budget across partner‑funded (MDF/SCA) and AWS‑funded programs; ensure MDF and SCA investments are deployed effectively and aligned with AWS Growth Initiative priorities; identify opportunities for incremental budget requests with clear business cases and expected ROI.

Demand Generation & Customer Engagement:
Orchestrate multi‑channel campaigns spanning digital, events, email, and partner channels to drive pipeline across AO and PO motions; integrate ABM lite strategies targeting high‑value small business prospects with personalized marketing experiences; collaborate with AWS digital and events teams (re:Invent, AWS Summits) to amplify SMB‑specific messaging.

Partner Marketing Excellence:
Build and maintain strategic relationships with key channel partners; develop co‑marketing campaigns, joint value propositions, partner enablement playbooks, and marketing toolkits to ensure consistent messaging; establish and track partner performance metrics and regular review processes.

Performance Management & Analytics:
Establish measurement frameworks to track campaign performance, partner engagement, and customer acquisition metrics; conduct regular analysis of marketing effectiveness, delivering actionable insights and recommendations; present performance updates to leadership.

• 6+ years of professional non‑internship marketing experience
• Experience building, executing and scaling cross‑functional marketing programs
• 10+ years of marketing communications in a B2B or B2C role experience
• Demonstrated experience using generative AI tools (e.g., AI writing assistants, AI‑powered analytics, or workflow automation) to improve marketing productivity and output quality

• Experience driving direction and alignment with large cross‑functional teams and agency partners
• Understanding of small business market dynamics and decision‑making processes

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

The base salary range for this position is  -  USD annually. The total compensation package includes sign‑on payments and restricted stock units (RSUs). Additional benefits include health insurance, 401(k) matching, paid time off, and parental leave.

Location:

USA, WA, Seattle

Company:
Amazon Web Services, Inc. | Job : A