Manager, Media Strategy

Why New Engen?

At New Engen, we help brands grow—not just bigger, but smarter. We’re a digital marketing agency built to drive meaningful impact across the entire customer journey, blending media, creative, analytics, influencer, and retail strategies into performance‑driven campaigns. Some clients partner with us through long‑term agency relationships, while others tap into specialized solutions—Donut Studios, our in‑house creative studio for platform‑native and short‑form content, or Acorn Creator Suite, our influencer marketing solution built for retail impact.

All of these solutions work together as one team to deliver for our clients.

• Own strategic media planning across paid social, search, video, and programmatic channels.
• Build integrated media strategies that align to client business goals, audience insights, and performance objectives while balancing brand and conversion priorities.

• Act as a strategic connector between media, creative, and content teams to ensure campaigns are grounded in cohesive audience insights and messaging strategies.
• Partner closely with teams like Creative and Creator to help shape more thoughtful, insight‑driven creative approaches beyond tactical trend‑based recommendations.

• Serve as a trusted strategic partner to clients, confidently presenting media strategies, performance narratives, testing recommendations, and audience insights to both day‑to‑day contacts and executive stakeholders.
• Help clients understand not just what is happening, but why.

• Leverage quantitative and qualitative research, campaign performance data, audience insights, and measurement frameworks to inform media strategy and optimization recommendations.
• Connect performance back to broader business outcomes and future planning opportunities.

• Build comprehensive media plans rooted in audience segmentation, channel roles, reach and frequency principles, testing frameworks, and campaign objectives.
• Partner with activation teams to ensure strategic recommendations are executable and scalable.

• Stay ahead of evolving media consumption trends, platform capabilities, consumer behaviors, and creative best practices.
• Bring proactive recommendations and innovative thinking to clients and internal teams.

• Collaborate closely with media, creative, and content partners to ensure campaigns are grounded in audience insights and business objectives.
• Help connect media strategy to creative development and performance outcomes, ensuring teams are aligned around a common strategic direction.

• Contribute to new business opportunities, internal thought leadership, and the continued evolution of New Engen’s media strategy and planning capabilities.

• Provide guidance, collaboration, and strategic support to junior team members and cross‑functional partners.
• Help elevate strategic thinking, storytelling, and planning rigor across the broader team.

• 5+ years of experience in media strategy, media planning, communications planning, or digital advertising within an agency or similarly fast‑paced environment.
• Strong understanding of paid media channels including paid social, search, programmatic, video, and digital media planning fundamentals.
• Experience building media strategies grounded in audience insights, business objectives, and performance data.
• Strong grasp of media planning fundamentals including budget allocation, audience segmentation, channel roles, reach and frequency, testing frameworks, and performance evaluation.
• Familiarity with research, planning, and analytics tools such as MRI Simmons, Similar Web, Nielsen, Pathmatics, or similar platforms.
• Confident client‑facing communication and presentation skills, with experience presenting recommendations and strategic narratives to senior stakeholders.
• Strong storytelling and narrative‑building skills, with the ability to translate complex ideas into clear, compelling…