Principal Product Manager-Technical, AME Search Marketing

Principal Product Manager-Technical, AME Search Marketing

Job :  |  Services LLC

The primary responsibilities of the Search Marketing organization are to drive web site traffic, maximize channel revenue and improve the end customer experience wherever they are in their shopping journey across the web.

We manage Earned (SEO) and Paid Search marketing channels on external search engines and emerging partners, including AI driven experiences. We run experiments with a view to programmatically improve our ROI and find levers to grow the Amazon stores business. Our channel is one of the largest levers for Amazon business and new customer acquisition. We work with internal customers across all levels of the organization worldwide and enjoy the challenges and rewards of working in a fast‑growing organization.

• Develop deep search channel insights and understanding in partnership with retail teams, other marketing channel teams, and international stakeholders.
• Translate channel insights into test plans, product/feature proposals, and opportunities for optimization.
• Define and run tests, including A/B experiments, to test new vendor features and/or inform new product development using judgement across relative priorities.
• Conduct in‑depth analyses to refine our understanding of the search space and uncover additional optimization opportunities.
• Translate analytical findings into actionable insights and concise business actions and recommendations.

Your morning starts with a partner sync shaping how AI‑powered ad formats replace traditional search targeting approaches for optimization. You review an ML model classifying millions of queries into intent channels with scientists. After lunch you size a campaign across WW marketplaces, then pivot to a social commerce API integration review. You juggle external partners, science teams, marketing managers across countries, and engineering sprints — often in the same hour.

If you thrive in organized chaos and get energy from connecting generative AI, programmatic advertising, and real‑time bidding — this role is for you.

The Search Marketing team drives how Amazon acquires customers through search‑based experiences worldwide. We operate billions of ad interactions daily across multiple platforms, optimizing in real‑time to bring the right customers to Amazon with relevant context. Our mission is to maximize customer acquisition efficiency through automation, science, and strategic partner relationships. The team blends product management, applied science, engineering, and product marketing operations — building AI‑powered systems that replace manual processes at global scale.

We are a small, high‑autonomy group where individual contributors own entire product areas end‑to‑end, ship fast, and directly influence billions in revenue. Culture here is data‑driven, experiment‑heavy, and biased toward action.

• Bachelor's degree.
• 8+ years of end‑to‑end product delivery experience.
• Experience owning and driving roadmap strategy and definition.
• Experience with feature delivery and trade‑offs of a product.
• Experience in technical product management.
• Experience influencing senior leaders and stakeholders.
• Experience leading cross‑functional teams to deliver products and projects on tight deadlines.

• Experience working directly with Engineers on product enhancements.
• Experience in project management methodologies, business analysis, or process improvement.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Amazon offers comprehensive benefits, including health insurance, 401(k) matching, paid time off, and parental leave. For more information, visit (Use the "Apply for this Job" box below)..

USA, WA, Seattle –  –  USD annually.