Senior Campaign Planner , Attraction, Influence, and Marketing; AIM

Position: Senior Campaign Planner , Attraction, Influence, and Marketing (AIM)
Description

We're reinventing how to attract and hire quality talent at scale - come join us.

We're seeking a Senior Campaign Planner to own end-to-end integrated campaign strategies across the Americas for Amazon's high-volume recruitment marketing. This role combines strategic campaign planning, cross-functional orchestration, and data-driven optimization to deliver hiring outcomes at scale across US, Canada, Mexico, and Brazil.

You help thousands of people get a job every year.

As a senior campaign strategist with multi-market impact, you'll develop goal-driven, scalable campaigns leveraging customer, business, creative, and media insights. You lead quarterly planning cycles focused on testing during low-volume periods while maintaining readiness for high-volume hiring events including Peak, Prime, and Hot Sale. Your working-backwards planning - from hiring demand forecasts, site capacity, and historical performance data - translates directly into dynamic marketing adjustments that connect people to careers.

You influence leadership decisioning and shape organizational strategy.

Your insights don't just inform decisions - they define them. You serve as the campaign leader for your region, managing cross-functional teams including Creative, Performance Marketing, Journey Orchestration, Talent Engagement, and Business stakeholders. You consult senior leadership on quarterly strategy, budget allocation, and major campaign pivots. You translate hiring demand visibility into actionable marketing plans, flag risks early with mitigation strategies, and present data-backed recommendations in integrated campaign reviews.

You own campaign outcomes end-to-end - not just collecting inputs and deliverables.

Key job responsibilities

● Strategic Planning & Execution - Own annual integrated campaign plans for the Americas with focus on building and testing during low-volume periods and maintaining readiness for high-volume hiring events. Lead working-backwards planning from hiring projections, site capacity, and historical performance data. Consult senior leadership on quarterly strategy, budget allocation, and major campaign pivots. Translate hiring demand visibility into dynamic marketing adjustments, flagging risks and mitigation plans early.

● Cross-Functional Orchestration - Lead campaign management across the Americas, driving true collaboration with Creative, Performance Marketing, Journey Orchestration, Talent Engagement, and Business stakeholders. Facilitate quarterly planning cycles, manage stakeholder expectations across business partners, country leads, and global teams, and bridge the gap between marketing capabilities and operational hiring realities. Lead integrated campaign reviews with senior leadership, presenting data-backed recommendations.

● Data-Driven Decision Making - Analyze site-level performance data to identify risk patterns and optimization opportunities. Define comprehensive campaign performance frameworks to ensure campaigns deliver on business outputs and support hiring goals, partnering with marketing analytics to connect campaign activity to measurable outcomes. Track and report campaign performance against business objectives.

● Operational Excellence - Deliver campaigns on time, within budget, with clear ROI tied to hiring outcomes. Maintain robust project tracking systems with current hiring demand data and campaign status. Proactively identify obstacles and resolve before escalation. Implement lessons learned from Peak/Prime/Hot Sale into future planning cycles.

● Process Automation & Innovation - Drive automation of campaign planning processes from discovery through recommendation to implementation. Develop emergency response protocols with pre-approved assets for unexpected hiring demand spikes. Optimize multi-market asset development while respecting local market nuances.

● Testing & Measurement - Own quarterly testing plans, coordinating timing of tests within campaigns, flagging potential risk during high-volume periods, and ensuring tests align to campaign or overall strategy. Build testing frameworks and intake processes for executing teams.

A day in the life

Your day…