Senior Brand Business Leader, AWS Brand and Creative

Senior Brand Lead

The AWS Global Brand Team is seeking an experienced, strategic, and entrepreneurial Senior Brand Lead to serve as the embedded brand expert supporting the Developer Marketing team. This role brings deep brand expertise—positioning, narrative, creative strategy, and brand governance—to high-impact marketing initiatives targeting the global developer audience. Sitting at the intersection of brand and developer marketing, you will ensure that every developer touchpoint reflects a consistent, compelling, and differentiated AWS brand experience.

The ideal candidate will be a seasoned brand marketer who brings both brand creative vision and operational rigor. You have a deep understanding of how brands are built and sustained across audiences, and you are passionate about applying that expertise to the developer community. You will partner closely with the Developer Marketing team to translate brand strategy into developer-relevant campaigns (either currently live, in production, or net new), ensure creative excellence and brand consistency across all initiatives, and help the team connect long-term brand building with measurable business outcomes.

This role requires someone who can operate as a trusted brand advisor—defining positioning, shaping narratives, and elevating creative quality—while thriving in a fast-paced, collaborative environment.

Key job responsibilities include serving as the brand lead for the Developer Marketing team's innovation programs, bringing brand expertise to creative ideation, ensuring campaigns align with AWS brand positioning and voice, and elevating the quality and consistency of marketing activations targeting developer audiences. You will define and maintain brand positioning, messaging frameworks, and creative guidelines specific to developer audiences, ensuring consistency across all marketing activations.

Partner with the Developer Advocate team and Developer Marketing leads to shape campaign narratives, validate creative concepts, and ensure brand alignment from ideation through execution.

Bring brand expertise to marketing approaches, helping the team push creative boundaries while maintaining brand integrity and establishing AWS as the most developer-loved cloud brand. Develop brand measurement frameworks and creative quality standards for developer marketing initiatives, partnering with insights teams to track brand health, sentiment, and preference among developer audiences.