Retail Marketing Manager, SRA

Retail Marketing Manager, Specialty — Seattle, WA

The Retail Marketing Manager, Specialty is responsible for recommending the Retail Marketing strategy for select key Specialty Running Accounts, including Fleet Feet, ensuring seamless execution of approved strategy and driving integrated, account‑specific marketing programs that drive brand and business results. This role serves as a key driver of Specialty channel strategy, leveraging deep expertise in the Specialty retail landscape to influence cross‑functional direction and shape how Brooks shows up across priority accounts.

• Own the execution and delivery of the Retail Marketing strategy for select SRA Key Accounts (e.g., Fleet Feet) and lead cross‑account initiatives that scale across the channel and are aligned to brand and business objectives.
• Act as a key driver of Specialty/SRA channel strategy execution, contributing retailer insights, leveraging performance data and marketing trends to help shape priorities, programs and investment decisions.
• Own end‑to‑end cross‑functional tactical planning for key stories (e.g., Apparel), partnering with Integrated Marketing and other NA Marketing channels to ensure alignment and execution across retail.
• Co‑lead execution of go‑to‑market strategy for Specialty channel both internally, at sell‑in and the presentation of our plans at bi‑annual sales meetings and key account sell‑ins.
• Serve as subject matter expert in the Specialty channel and Apparel, bringing deep understanding of the runner, retail landscape, and account needs to influence strategy and execution.
• Identify opportunities to scale successful programs and insights across accounts and the broader channel, influencing channel‑wide direction.
• Oversight of key Retail Marketing programs and projects from brief‑in to in‑market execution (Examples include, but are not limited to:
  Retail go‑to‑market planning, Run Happy Shop program, Retail In‑Store Fixture program, Retail Pop‑Ups, Brooks Trailhead, Retailer Direct Mail catalogs, Key Account Future Planning).

• Partner with Specialty Sales Management team to align marketing strategies with business goals and retailer needs, acting as a key thought partner in account planning.
• Partner with internal teams, external agencies and vendors to develop and manage program timelines, ensuring key stakeholders and channel owners provide feedback at designated gates and are kept well informed of progress. Key stakeholders will include US marketing teams as well as US sales team and key retailers.
• Provide guidance, mentorship and thought partnership to Retail Marketing Leads on select Key Account planning and execution.

• Own investment decisions and budget allocation for assigned accounts and initiatives, ensuring effective use of resources and strong return on investment.
• Act as primary marketing contact with key account partners, and travel to presentations with sales as needed to present marketing programs designed to support increased sell‑in and eventually sell‑through.

• Bachelor’s degree in marketing, sales or related field, or equivalent combination of education and/or experience.
• 7+ years direct experience in a retail marketing and/or retail promotions related role, preferably in an active lifestyle environment.
• Understanding of retail merchandising, promotional timelines, sourcing of retail collateral, and conceptual marketing.
• Strong interpersonal and presentation skills.
• Understanding of budget management and sourcing.
• Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication.
• Keen attention to detail in planning, organization and execution of tasks, while still seeing the big picture and understanding how all the pieces fit together and affect one another.
• Proficient in Microsoft Word, PowerPoint, Excel, Outlook.
• A demonstration of innovation and initiative – always looking at improving our products and processes while also displaying a willingness to dive into the details and help out wherever necessary.
• Ability to understand and…