Customer Advocacy Specialist

Customer Advocacy Specialist

Outreach, founded in 2014, is the only complete agentic AI platform for revenue teams. Outreach infuses agentic AI, conversation intelligence, and assistive AI to power hundreds of use cases across revenue motions. From new logo prospecting to expansions, deal acceleration, driving retention, and forecasting, Outreach AI automates workflows and frees sellers to focus on more strategic conversations and actions. Revenue leaders benefit from connected account visibility, performance insights, and higher forecasting accuracy across every GTM team.

World leading enterprise organizations use Outreach to power their revenue teams, including Databricks, SAP, Siemens, and Verizon to name a few.

At Outreach, our customers are our strongest advocates and one of our most valuable assets. We are looking for a dynamic Customer Advocacy Specialist to join our Corporate Marketing team and help build a best-in-class advocacy program across our customer base.

This is a high-impact, cross-functional role that blends storytelling, relationship management, and program execution to drive measurable business results. In this role, you will support incentivized customer advocacy programs, manage rewards and recognition initiatives, and develop a steady pipeline of high-quality customer content, from case studies and videos to reviews and sales enablement assets. You will partner closely with Sales, Marketing, Customer Success, and Product to identify, engage, and elevate customers who strengthen both our brand and our business.

This role brings a great opportunity to use innovative AI technology in your day-to-day activity.

Location:

We're open to remote within the US or hybrid at one of our office locations (Seattle, Atlanta).

Your Daily Adventures Will Include:

• Develop and manage a robust library of customer content, including case studies, video testimonials, blogs, podcasts, webinars, speaking engagements, and sales enablement assets
• Support incentivized customer advocacy programs that drive participation through gifting, recognition, and catered experiences
• Repurpose core content across formats and channels to extend the reach and impact of customer stories
• Prepare copy for customer newsletters and partner with social media on ongoing posting and content support
• Support and maintain a centralized, searchable content repository for Sales, Marketing, and Customer Success
• Manage workflows in Asana to keep advocacy projects, requests, and deliverables on track
• Upload, publish, and track advocacy content in a sales enablement platform to support enablement and content adoption
• Respond to customer reviews across key platforms and analyze trends to share actionable insights with Product and other internal teams
• Conduct regular check-ins with cross-functional stakeholders to identify potential advocates and uncover advocacy opportunities
• Match Sales and Customer Success teams with the right advocates for customer reference requests
• Increase efficiency
• Track and report on program performance, including advocate engagement, gifting ROI, content utilization, and impact on pipeline and sales velocity

Our Vision of You:

• You bring creativity, initiative, and a builder's mindset to this role. You understand that strong advocacy programs are built on trusted relationships, thoughtful execution, and a clear understanding of what motivates customers to engage. You are proactive, resourceful, and comfortable working across teams to turn ideas into programs that deliver measurable impact.
• 1-3 years of experience in customer marketing or advocacy within a B2B technology environment (agency or corporation)
• Experience developing a wide range of customer content, including case studies and testimonials, from concept through completion
• Exceptional written and verbal communication skills, with strong attention to detail and a talent for storytelling, in addition to experience with AI content creation tools
• Ability to build trusted relationships with customers and internal stakeholders while aligning advocacy efforts to business priorities
• Strong understanding of B2B marketing fundamentals and how customer stories build trust,…