Sr. Go-to-Market Strategy Lead, Global Event Content, Platform Operations, and Go-to-Market

Description

The Events, Sports Marketing, and Sponsorship (ESS) team is seeking a Senior Go-to-Market Strategy Lead to serve as the go-to-market strategist for AWS's first-party events portfolio - anchored by flagship programs like re:

Invent and AWS Summits, and extending communications support across 160+ events annually including third-party programs like Dream force, CES, and Cannes Lions.

This is a net-new, high-visibility role that defines how AWS positions, differentiates, and communicates its first-party events to builders, leaders, and internal stakeholders. The role sits at the center of a unified go-to-market motion and is accountable for two interconnected work streams: (1) defining the messaging and positioning strategy that makes each first-party event's unique value clear across the portfolio, and (2) architecting the communications framework that activates that strategy at scale through internal and external channels - inclusive of third-party event communications.

This role treats every event as a distinct offering and the full portfolio as an integrated system - establishing differentiation, audience segmentation, and positioning frameworks that inform investment tiering, go-to-market activation, and pipeline contribution across all event types.

Key job responsibilities

Key Job Responsibilities

Define Portfolio Positioning and Messaging Strategy

Own the foundational messaging and positioning frameworks for AWS's first-party events portfolio - defining what each event is, who it's for, and why it matters relative to the rest of the portfolio (re:Invent, Summits, re:Inforce, Executive Summit/Forum, and cohort programs)

Establish audience-specific messaging variants (builder, executive, partner, seller) that clarify differentiation across first-party flagship and cohort event types

Provide the positioning inputs that inform portfolio tiering decisions - which events receive full go-to-market treatment, lightweight activation, or investment evolution - ensuring strategic rationale underpins resource allocation

Define the narrative that positions events as pipeline accelerants and demand generation mechanisms, not operational obligations - articulating how AWS's events portfolio drives measurable business outcomes for customers and sellers

Apply market intelligence, competitive landscape analysis, and attendee research to refine portfolio positioning and identify whitespace opportunities

Architect and Scale the Communications Framework

Define and execute the pan-ESS communications strategy - including newsletters, pre/post event communications plans, and cadence management - that activates the portfolio messaging strategy through scalable channels

Build and manage the sub-program communications intake mechanism, own the editorial calendar, and coordinate send schedules across first-party and third-party event work streams (GEM, Partner Marketing, AWSI, Startup) to eliminate over-messaging and fragmented outreach

Develop foundational content assets including event messaging frameworks, talk tracks, launch email templates, KBYG communications, and post-event trip report formats designed for customization and reuse by distributed marketing teams

Create the Bill of Materials (BOM) communication layer - ensuring toolkit assets, event launch emails, and seller enablement content follow a consistent, high-quality standard across first-party and third-party event programs

Serve as the centralized communications architect for org-wide event updates, ensuring stakeholders receive timely, sequenced, and actionable information

Drive Cross-Functional Alignment and GTM Integration

Serve as the primary interlock for messaging and communications between ESS and its key partners: IDC, ABM/Industry Heads of Marketing, LMP, Partner Marketing, Sales Operations, and Sales Champions

Partner with IDC, field teams, and Account Based Marketing to ensure event positioning translates into demand generation motions and pipeline contribution across segments and geographies

Coordinate sub-program communications schedules across Executive Summit/Forum (GEM), Partner Summit, Industry, and Startup work streams - identifying timing…