Sr. Partner Marketing Manager, Industry Partner Marketing, AWS Industry Partner Marketing

Description

Amazon Web Services (AWS) is seeking an experienced Senior Partner Marketing Manager to own the Independent Software Vendor (ISV) partner marketing strategy for Public Sector while also managing a dedicated portfolio of prioritized partners. This is a unique opportunity to shape how AWS's most strategic partners go to market in one of the fastest-growing and most complex customer segments - spanning Federal, Defense, State & Local Government, Education, and Global Government.

In this role, you will drive partner-led marketing strategy that accelerates demand generation for Public Sector customers. You'll develop joint value propositions, drive partner-led campaigns, and ensure strategies are tightly aligned to Public Sector customer needs - including regulatory, procurement, and mission-specific requirements. If you're energized by building strategy from scratch, driving results across complex organizations, and owning measurable partner-led pipeline impact, we'd love to talk to you.

Key job responsibilities

-   Develop and execute comprehensive joint marketing plans (JMPs) for prioritized Public Sector partners, aligned to AWS strategic focus areas and account priorities

-   Serve as the industry-vertical subject matter expert for Public Sector ISV partners, providing strategic guidance on marketing positioning, event participation, and campaign targeting

-   Build industry-specific value propositions for partner solutions across Federal, Defense, State & Local, Education, and Global Government use cases

-   Drive partner-led demand generation programs, managing campaign prioritization, budget allocation, Marketing Development Fund (MDF) execution, and account-based marketing integration

-   Define strategic recommendations for partner participation in AWS flagship events and industry-specific programs based on solution fit and Public Sector relevance

-   Track and report on pipeline contribution, campaign ROI, and MDF utilization; use data to continuously optimize partner marketing performance

-   Lead cross-functional v-team engagement for assigned partners, aligning with sales, solutions architecture, industry marketing, and partner marketing.

A day in the life

On any given day, you might start your morning reviewing campaign performance data and pipeline metrics for your partner portfolio, then jump into a strategy session with a partner's marketing team to refine their upcoming demand generation campaign targeting government accounts. Later, you might consult with ISV partners on messaging for an upcoming AWS industry event - advising which partners should participate based on their solution fit for Public Sector buyers.

You could wrap up by joining a cross-functional alignment call with AWS Public Sector sales leaders, sharing partner pipeline insights and coordinating on account-based marketing motions. No two days look the same, but every day centers on connecting partners to the right customers with the right message.

About the team

The AWS Industry Partner Marketing team sits within AWS Partner Marketing and serves as the industry-vertical lens across the AWS partner community. We align partner strategy, industry expertise, and demand generation - ensuring that AWS partners can deliver relevant, compliant, and impactful marketing programs to their target customers. Our team operates globally and collaborates closely with AWS Public Sector sales, solution architects, industry marketing, and partner marketing teams.

We value builders who thrive on complexity, make high-judgment decisions with limited precedent, and measure their success by the growth they enable for partners and customers alike.

Basic Qualifications

- 6+ years of professional non-internship marketing experience

- 7+ years of developing and managing acquisition marketing or channel programs experience

- Experience using data and metrics to measure impact and determine improvements

- Experience building, executing and scaling cross-functional marketing programs

- Experience developing and executing campaigns across a multitude of timezones and languages

Preferred Qualifications

- Experience driving direction and alignment…