Director, Brand Engagement

Director, Brand Engagement

Paula's Choice, a global skincare leader founded in 1995, empowers individuals to define beauty on their own terms through science-backed products. Our mission comes to life through four core values that guide our actions, decisions, and impact:

• Build Trust:
  We set the standard for skincare, transparency, and shared knowledge.
• Be Bold:
  We lead through innovation and by challenging the status quo.
• Act with Kindness:
  We operate with respect and care—for our customers, colleagues, and the planet.
• Create Community:
  We believe in the power of connection—whether educating customers, supporting each other, or giving back, we grow stronger together.

Our team spans North America, Australia/New Zealand, Europe, and the broader APAC region, collaborating globally to drive innovation. We offer space to thrive—personally, professionally, and through our comprehensive benefits package designed to support your well-being at every stage:

• Generous paid time off, including time off to volunteer
• Learning and development resources to support personal and professional growth
• Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
• Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
• Great location – for roles that are hybrid or fully onsite, we're in the heart of Seattle's beautiful International District
• Did we mention we're a dog-friendly office?

Our culture encourages continuous learning and is fueled by connection, curiosity, and cross-functional collaboration. Whether onsite, remote, or hybrid, we stay connected through shared initiatives that bring our teams together. If you're inspired by transparency, driven to make an impact, and eager to help foster community—we'd love to have you join us.

Paula's Choice Director of Brand Engagement will lead its team into a new era of engagement and entertainment with creative storytelling and community building with a strong pulse on culture and social conversations. This role will lead our earned brand strategy by connecting and continuing to build our Paula's Choice community of advocates including creators, consumers and influencers. A key leader within the PC global brand and comms team, the Director of Brand Engagement brings the brand's vision to life and drives authentic engagement across communities and social media.

As a Director of Brand Engagement, a typical day might include a mix of the following:

• Mentor and develop a high-performing team, empowering them to excel in the ever-evolving landscape of PR, social + influencer marketing.
• Craft compelling narratives that resonate with community and target audiences, with a pulse on culture, social conversations and influential voices to amplify brand messaging.
• Partner with cross-functional teams, including marketing, creative, product development, and key countries to ensure seamless integration of communications plans.
• Develop and implement a comprehensive global advocacy strategy sourcing talent and creator partners to shoot and develop content that align with brand vision.
• Cultivate and manage relationships with key influencers, brand ambassadors, and media partners to drive brand love and engagement.
• Develop data-driven insights to track KPI's, optimize campaign performance, and measure the impact of activations.
• Other responsibilities as assigned by your manager.

The details:

• Location:
  
  Hybrid, Seattle HQ
• Hours:
  
  Typical PST business hours, with some flexibility required
• Physical requirements:
  
  Ability to handle long periods of both sitting & screen time
• Travel requirements:
  Up to 15%

What you'll bring to the table:

• 10+ years of experience in social and influencer strategy within a leadership role
• In-depth knowledge and understanding of influencer marketing and social platforms and how they can be leveraged to achieve business goals, including emerging trends in channel performance and content strategies
• Proven experience with content creations, influencer + ambassador programs, community management and brand communications.
• Experience developing compelling influencer campaigns and…