Senior Manager, Demand Generation Seattle, WA

Well Said is the leading AI voice company for enterprise and professional applications. Using carefully sourced voice talent and our own AI advanced platform, Well Said provides ultra-realistic voices that the world’s biggest brands trust to engage listeners. We build AI responsibly and ethically.

You are a driven marketer with hands-on experience building demand generation programs for high-growth B2B SaaS companies and a track record of delivering measurable pipeline impact. You're equally comfortable thinking strategically and creatively about channel mix and rolling up your sleeves to launch a campaign, analyze results, and iterate quickly.

In this role, you will oversee and execute the programs and strategies that drive qualified pipeline for Well Said, with the potential to expand into a larger scope down the line. The Senior Manager, Demand Generation is responsible for building and executing multi-channel campaigns that attract, engage, and convert our target customers — from first touch to sales-ready opportunity. You’ll have the opportunity to partner with external agencies and specialized contractors while being Well Said’s in-house expert in demand gen strategy, execution, optimization, and analysis.

Reporting to the VP of Marketing, you’ll partner closely with our Marketing, Sales, Customer Experience, and Revenue Operations teams to ensure we re reaching the right customers with the right message at the right time.

In your day to day, you will:

• Own the demand generation roadmap — defining channel strategy, campaign priorities, and messaging themes aligned to pipeline and revenue targets
• Plan, launch, and optimize paid media programs across channels including search, social, display, and content syndication
• Build and manage email nurture programs that move prospects and customers through the funnel, leveraging email, lifecycle marketing, and marketing automation
• Develop and execute Account-Based Marketing (ABM) strategies targeting key verticals and high-value accounts in partnership with Sales
• Partner with Content and Product Marketing to develop campaign assets — landing pages, ads, email sequences, webinars, and more
• Monitor the demand generation budget; track spend and performance with rigor, and reallocate investment toward what s working
• Define, monitor, and report on key metrics including cost per acquisition, pipeline generated, cost per opportunity, and conversion rates at each funnel stage
• Work closely with Sales and Revenue Operations to ensure tight lead handoff, feedback loops on lead quality, and alignment on ICP and messaging
• Manage and optimize relationships with agencies and contractors, ensuring quality of work, ROI, and alignment with Well Said’s strategy and brand voice

To thrive in this role, you ideally have some combination of the following:

• 7+ years of experience in demand gen, growth marketing, or a related B2B marketing role
• Proven track record of building and scaling demand gen programs that deliver measurable pipeline impact in a B2B SaaS and/or PLG environment
• Hands-on expertise with marketing automation and CRM platforms (preferably Hub Spot)
• Deep experience with paid media — including Google Ads, Linked In, Meta, Tik Tok, CTV, OOH, and programmatic channels — and strong command of campaign optimization
• Experience designing and executing ABM programs, including tool selection and cross-functional coordination with Sales
• Strong analytical skills; you are comfortable pulling and interpreting data, building dashboards, and making spend decisions based on funnel metrics
• Experience building and scaling programs through agency and contractor partnerships, knowing how to set expectations, give strong creative direction, and hold partners accountable to KPIs
• Excellent written communication skills and a sharp eye for messaging — you know what resonates with a B2B buyer and can give strong creative direction
• Ability to manage multiple campaigns and priorities simultaneously without losing attention to detail
• Experience in a startup or high-growth environment where you wore multiple hats and built programs from scratch
• (Bonus)…