Sr. Go-to-Market Strategy Lead, Global Event Content, Platform Operations, and Go-to-Market

Description

The Events, Sports Marketing, and Sponsorship (ESS) team is seeking a Senior Go-to-Market Strategy Lead to serve as the go-to-market strategist for AWS's first-party events portfolio — anchored by flagship programs like re:

Invent and AWS Summits, and extending communications support across 160+ events annually including third-party programs like Dream force, CES, and Cannes Lions.

This is a net-new, high-visibility role that defines how AWS positions, differentiates, and communicates its first-party events to builders, leaders, and internal stakeholders. The role sits at the center of a unified go-to-market motion and is accountable for two interconnected work streams: (1) defining the messaging and positioning strategy that makes each first-party event's unique value clear across the portfolio, and (2) architecting the communications framework that activates that strategy at scale through internal and external channels — inclusive of third-party event communications.

This role treats every event as a distinct offering and the full portfolio as an integrated system — establishing differentiation, audience segmentation, and positioning frameworks that inform investment tiering, go-to-market activation, and pipeline contribution across all event types.

Define Portfolio Positioning and Messaging Strategy

• Own the foundational messaging and positioning frameworks for AWS's first-party events portfolio — defining what each event is, who it's for, and why it matters relative to the rest of the portfolio (re:Invent, Summits, re:Inforce, Executive Summit/Forum, and cohort programs)
• Establish audience-specific messaging variants (builder, executive, partner, seller) that clarify differentiation across first-party flagship and cohort event types
• Provide the positioning inputs that inform portfolio tiering decisions — which events receive full go-to-market treatment, lightweight activation, or investment evolution — ensuring strategic rationale underpins resource allocation
• Define the narrative that positions events as pipeline accelerants and demand generation mechanisms, not operational obligations — articulating how AWS's events portfolio drives measurable business outcomes for customers and sellers
• Apply market intelligence, competitive landscape analysis, and attendee research to refine portfolio positioning and identify whitespace opportunities

Architect and Scale the Communications Framework

• Define and execute the pan-ESS communications strategy — including newsletters, pre/post event communications plans, and cadence management — that activates the portfolio messaging strategy through scalable channels
• Build and manage the sub-program communications intake mechanism, own the editorial calendar, and coordinate send schedules across first-party and third-party event work streams (GEM, Partner Marketing, AWSI, Startup) to eliminate over-messaging and fragmented outreach
• Develop foundational content assets including event messaging frameworks, talk tracks, launch email templates, KBYG communications, and post-event trip report formats designed for customization and reuse by distributed marketing teams
• Create the Bill of Materials (BOM) communication layer — ensuring toolkit assets, event launch emails, and seller enablement content follow a consistent, high-quality standard across first-party and third-party event programs
• Serve as the centralized communications architect for org-wide event updates, ensuring stakeholders receive timely, sequenced, and actionable information

Drive Cross-Functional Alignment and GTM Integration

• Serve as the primary interlock for messaging and communications between ESS and its key partners: IDC, ABM/Industry Heads of Marketing, LMP, Partner Marketing, Sales Operations, and Sales Champions
• Partner with IDC, field teams, and Account Based Marketing to ensure event positioning translates into demand generation motions and pipeline contribution across segments and geographies
• Coordinate sub-program communications schedules across Executive Summit/Forum (GEM), Partner Summit, Industry, and Startup work streams — identifying timing conflicts, recommending…