Campaign Delivery & Scaling Lead, XCM Global Studio

Description

XCM Global Studio is evolving how Amazon approaches creative content er a successful first year establishing foundational workflows and partnerships, we're now focused on scaling operations and expanding our customer base. We're looking for a Campaign Delivery & Scaling Lead to build the systems that allow us to serve more teams efficiently while maintaining quality.

What makes this role unique:

This role combines campaign leadership with operational design. You'll carry a live campaign portfolio across a range of complexity levels while also refining the intake processes, workflows, and infrastructure that enable Global Studio to grow sustainably. Your campaign work directly informs your systems work, and vice versa. You won't just manage campaigns - you'll shape how campaigns are managed across the studio.

As our partner base expands, you'll ensure the experience for every stakeholder remains consistent and high-quality. Every campaign you lead is a practical test of the processes you're building.

Key job responsibilities

Campaign Delivery & Stakeholder Management

- Own a campaign portfolio spanning engagements of varying scale and complexity, managing end-to-end delivery

- Build and maintain a broad base of stakeholder relationships, serving as the consistent day-to-day partner for teams across multiple business units and international markets

- Lead creative briefings, kickoffs, and planning sessions - ensuring every engagement has clear scope, timelines, and success criteria

- Manage campaign alignment across internal teams, agency partners, and global markets

- Maintain visibility across active projects, keeping stakeholders informed through consistent communication

Scale Infrastructure & Systems Architecture

- Design, build, and improve the intake systems, workflows, and process architecture through which Global Studio workflows

- Develop frameworks that enable the studio to absorb growth in partner teams and campaign volume without proportional headcount increases

- Create servicing models that match the appropriate level of resourcing to each engagement's complexity

- Build standardized playbooks, templates, and repeatable workflows for routine work

- Design mechanisms that ensure campaigns receive the right level of support as scope evolves

Operational Excellence & Continuous Improvement

- Establish and maintain standard operating procedures with consistent adoption across internal teams and agency partners

- Partner with AI and operations leadership to ensure frameworks leverage automation where appropriate

- Monitor delivery metrics, identify friction points, and implement improvements that increase throughput and quality

- Collaborate on resource planning and capacity strategy, providing demand forecasts that inform scaling decisions

- Partner with the Growth and Campaign Strategy Lead on regular portfolio reviews, ensuring stakeholder relationships are healthy and workload is balanced across the studio

About the team

XCM Global Studio is Amazon's in-house creative and production capability, designed to manage creative production needs for Amazon teams globally. It combines XCM's creative standards with AI-powered automation and external partner capabilities, giving teams the control of an in-house operation with the flexibility of a global partner network.

In our first year, Global Studio established core workflows, onboarded agency partners, and delivered creative production for teams across the globe. We're now expanding our partner base, deepening AI-native workflows, and growing across international markets. You'll be joining at a stage where you can meaningfully shape how the studio operates going forward.

Basic Qualifications

- 8+ years of professional non-internship marketing experience

- Experience building, executing and scaling cross-functional programs or advertising campaigns from concept to completion

- Experience defining the workflow within a marketing, production, or creative department or company

- Experience working with and influencing senior level stakeholders

- Experience managing multiple projects and priorities across teams in a fast-paced, deadline-driven environment

- Experience with written and verbal communication and presentation

- Experience in integrated, cross-channel deliverables e.g. Video, Digital, Social, OLV, Print, OOH

- Proficiency with project management tools (Smart Sheet, Airtable, or similar platforms)

Preferred Qualifications

- Experience managing large teams across multiple locations and languages

- Experience and understanding of the workflow within a marketing, production, or creative department or company

- Experience in creative agency operations, studio management, or hybrid in-house/agency models

- Experience with change management or introducing new processes to established teams

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