Social Media Marketing Community Coordinator

Social Media Marketing Community Coordinator

Community management is all about listening with empathy and understanding, gathering context, identifying opportunities/problems and coming up with responses and solutions that will build brand love and customer affinity.

As the Social Media Marketing Community Coordinator at Brooks, you will monitor and start conversations and build relationships with members of the Brooks community through social engagement. You will partner with our Manager, Social Media, Social Media Engagement Lead, and Influencer team to identify trends and build on insights from the community. You will play a key role in responding to our social media community and support a positive social media presence for our brand.

In short, you are an extension of the Brooks brand, and often our first line of defense. You love social media, understanding the basics of social media execution, are full of creative courage plus intuition, and demonstrate strong initiative as a subject matter expert. You should be in tune to the running lifestyle and know what resonates with runners.

Excellent communication skills, a passion for the Brooks mission "to inspire people to run their path to a better self," and a love for social media engagement is key to your success in this position!

Your Responsibilities:

• Identify and connect with fans, super users, influencers, and advocates to increase reach and engagement.
• Manage community by monitoring conversation and responding to comments, messages, and mentions on Brooks Running social accounts (Tik Tok, Instagram, Facebook, Twitter, You Tube, Strava, Threads, etc.).
• Maintain a consistent tone and voice that is aligned with the brand, channel expectations, and target audience.
• Filter, tag, and respond to mentions of advocacy and education on social media in real time.
• Discover trending topics, community needs, and audience interests; flag issues and opportunities to internal teams when needed.
• Coordinate product seeding and fulfillment with brand advocates.
• Assist with generating insights, pulling data, and providing recommendations to optimize community management through reporting, both monthly, campaign, and ad hoc.
• Assist team with the execution of Brooks social media strategy to grow engagement, increase exposure, and mitigate risk.
• Keep up to date on social media platforms, tools and technologies, and share relevant new trends with the broader team.

Qualifications:

• 1+ years of experience in community and/or social media and writing social media copy
• Experience using social listening tools to gauge conversation (Netbase, Sprinklr, Emplifi, etc.) and scheduling/posting tools (Sprinklr, Emplifi) preferred
• Strong command of MS Office applications
• Knowledge and confidence to develop and communicate a point of view
• Creative thinker who is always looking for new ways to interact with our audience to illustrate our brand mission
• Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication
• Keen attention to detail in planning, organization, and execution of tasks, while still seeing the big picture and understanding how all the pieces fit together and affect one another
• Demonstration of innovation and initiative – always looking at improving our products and processes while also displaying a willingness to dive into the details and help wherever necessary
• Embraces and lives the Brooks values!

Compensation:
The pay range for this position, based out of the Brooks Seattle HQ, is $24.95 - $34.93 per hour. Base pay offered will vary depending on job-related knowledge, skills, and experience.

Other:
Brooks is proud to offer a robust benefits package to our employees and their families!

Benefits - including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.

Paid Time Off
- Brooks offers generous time off including five weeks of paid time off, eleven paid holidays, paid sick and parental leave.

Bonus - in addition to base pay,…