Marketing and Promotions Manager

Company Overview

Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide. At Bonneville International, our purpose is to build up, connect, inform, and celebrate communities and families in the markets we serve. As an integrated media company, we provide content, advertising, and digital marketing solutions across 19 radio stations in Denver, Phoenix, Sacramento, Salt Lake City, and Seattle, along with the NBC Affiliate TV station, KSL-TV 5, in Salt Lake.

We are responsible for lifting and inspiring with respect and giving voice to all the communities and clients we serve. We believe that empowering our employees to share their ideas and experiences will fuel creativity, innovation, and inspiration. A diverse and inclusive workforce is crucial to our ability to create and deliver exceptional content, products, and services that represent our communities.

We’re proud of our history and we want talented people to join us as we continue to grow! For more information about Bonneville and its local media impact, visit

The Marketing & Promotions Manager will provide project management, planning and execution of programming and sales promotions, events, and contests, and manage our audience database platforms. This position is responsible for coordinating on-site and off-site station events and remote broadcasts, executing contests, promotions, and strategic campaigns. The Marketing & Promotions Manager will also serve as the primary point person for community partnerships and will supervise our team of Promotions Assistants.

We are seeking someone who brings strong marketing expertise, a passion for audience engagement, and the ability to optimize our marketing automation strategies using our audience engagement platform. The ideal candidate will be organized, proactive, creative, and detail-oriented, thriving in a lively, fast‑paced environment while juggling multiple priorities under tight deadlines.

Note:

Work configurations are subject to change based on business needs and at company discretion. This position is an on‑site role that requires the employee to work at our Seattle site.

• Project Management
  • Plan, manage and execute station and client promotions, contests, and events that take place on‑air, online, and on‑site, including set‑up/tear‑down of equipment and materials.
  • Oversee the execution of brand (KIRO/Seattle Sports/Seattle Red/My Northwest) and programming promotions, events, host appearances & contests (e.g., Seahawk home broadcasts, Mariner home broadcasts, Holiday Magic).
  • Manage and lead the Promotions team, including recruiting, hiring, training, and coaching.
  • Oversee community partnerships, charity requests, award submissions, and outreach efforts.
  • Work with Programming, Imaging, and Traffic as needed for promotional execution.
  • Work with the legal department to obtain all documents necessary for promotion implementation; act as a Legal Liaison to ensure all corporate legal requirements are met.
  • Maintain costs within the department budget.
  • Ensure community relations and the proper outside image of Bonneville Seattle stations, i.e., appearance of promotion staff and station presence displayed to maximum potential using all available resources.
• Audience Engagement & Digital Marketing
  • Serve as the marketing automation expert for the email database platform (Braze), staying current on features and functionality while managing updates and leveraging capabilities to drive audience growth through targeted email, push notifications, text, mobile, and special campaigns.
  • Develop, schedule, and execute digital communications including newsletters, contest and event promotions, audience engagement initiatives, and direct marketing programs across platforms and brands.
  • Lead the development and execution of Bonneville Seattle’s digital communications strategy, including audience segmentation, A/B testing, deployment, and corporate partnership fulfillment.
  • Write and edit compelling on‑air, online, and marketing copy for promotions, sales campaigns, community initiatives, and branded content.
  • Create engaging graphics…