Senior Specialist, Paid Social

Responsibilities

• Define the enduring, strategic channel approach for our Paid Social program
• A/B testing, tracking, and strategies, including test ad copy, landing pages, visual assets, audience targeting, and other variables to improve performance of ad spending
• Curate platform-specific creative content to drive our messaging priorities.
• Procure creative assets from cross-functional partners and ensure assets meet Paid Media requirements
• Create relevant advertising audiences using 1st and 3rd party data
• Leverage insights to enhance activation results through measuring and optimizing KPIs
• Seamlessly deliver, manage, and drive continuous improvement for Paid Social programs

• Proven skills, education, and/or applicable certifications in Performance Marketing vertical, performance optimization & analytics, reporting and/or marketing channel management
• A commitment to learn and apply Aritzia's Values and Business and People Leadership principles
• The ability to collaborate fluently with cross-functional partners and manage multiple priorities at once
• A commitment to quality and investing in results that add value to the business
• Knowledge of luxury fashion brands and eCommerce apparel experience (preferred)
• Hands‑on‑keys experience within Ads Managers (preferred)

• Performance Marketing certification