Temporary-Sr. Email Marketing Manager

Job Summary

Temporary Senior Email Marketing Manager position (8/10/26 - 12/31/26). As a temporary role, no benefits are available. Pay range: $90,000.00 to $ annually, depending on experience.

• Direct and oversee all phases of email campaign development from ideation through deployment.
• Lead, develop, and execute overall marketing strategies that support the customer journey, business goals, and brand values.
• Own the customer lifecycle email strategy and craft compelling content tailored to each guest segment.
• Collaborate cross‑functionally with merchandising, analytics, and creative teams to execute shared strategies focused on engagement and traffic.
• Own and monitor key performance indicators for email and SMS, staying current on emerging trends and technologies.
• Ensure campaigns launch on time, accurately, and are reviewed with all internal stakeholders.
• Develop advanced audience segmentation strategies to deliver growth, personalization, and strong performance.
• Execute testing initiatives across campaigns, including send‑time testing, A/B testing for subject lines, CTAs, and creative variations.
• Use data and insights to identify actionable recommendations and optimizations.
• Oversee a team of Email Specialists responsible for daily email operations and reporting.
• Foster a collaborative team culture focused on curiosity and operational excellence.
• Coordinate with legal to ensure all email/SMS activities comply with global regulations, including GDPR and CAN-SPAM.
• Manage multiple projects with strict deadlines in a fast‑paced environment, prioritizing tasks effectively.
• Provide strong leadership and cross‑functional collaboration with the broader organization.

• Minimum seven years of email marketing experience managing large‑scale content emails and automated campaigns across varied customer segments.
• Experience with SMS marketing preferred.
• Prior experience in retail or e‑commerce, with fashion industry experience a strong plus.
• Proven ability to collaborate with merchandising, business analytics, and creative teams, providing strategic input on campaigns.
• Strong knowledge of email analytics tools and data‑driven decision making;
  Adobe Analytics or similar tools a plus.
• High proficiency with email marketing platforms, especially Klaviyo.
• Expertise in Microsoft Office, Adobe Creative Suite, Smartsheet, and Figma.
• Experience executing A/B tests and conducting thorough analysis of results.
• Proficiency with BI/reporting tools to analyze guest data within an e‑commerce environment.
• Ability to build complex triggered, multi‑stage nurture journeys.
• Excellent verbal, written, and interpersonal communication skills.
• Comfortable with change, continuous learning, and staying updated on new technologies.
• Strong analytical, presentation, project management, and planning skills.
• Highly collaborative, prioritizing shared team goals.
• Adaptable and able to work independently as well as collaboratively.
• Business and marketing acumen with advanced analytical and problem‑solving abilities.

As this is a temporary position, no benefits are provided.

Tommy Bahama is an equal opportunity employer and does not discriminate against qualified applicants based on race, color, sex, gender identity, sexual orientation, pregnancy, national origin, ancestry, age, military status, marital status, physical or mental disability, protected medical condition, genetic information, reproductive health decision‑making, or any other characteristic protected by law. If you need an accommodation to complete an online application, please contact the location you are applying to or send an email to our recruiting team at  Tommy Bahama participates in E‑Verify.

Rights to work statements are available in English and Spanish.