Senior Product Marketing Manager

Our client is a rapidly growing fintech company focused on solving complex cash flow and financial management challenges for small and midsize businesses. Operating with the speed and innovation of a startup while benefiting from the backing and resources of a larger technology organization, they are transforming how customers manage critical business operations through an integrated software platform.

This is an opportunity to join a high-growth business at a pivotal stage and build impactful marketing programs that directly influence revenue, customer acquisition, and product adoption.

We are seeking a Senior Product Marketing Manager to serve as the first dedicated marketing leader within a fast-growing business unit. This individual will play a critical role in developing positioning, driving demand generation, enabling sales teams, and shaping go-to-market strategy.

This is a highly visible, cross-functional role requiring close partnership with Product, Sales, Customer Success, Revenue Operations, and Executive Leadership. The ideal candidate is a builder who thrives in ambiguity, enjoys rolling up their sleeves, and can balance strategic thinking with hands‑on execution.

• Develop compelling product positioning and messaging that clearly differentiates solutions in the marketplace.
• Create and execute integrated marketing campaigns focused on awareness, demand generation, customer acquisition, and product adoption.
• Partner with Product Management to define go‑to‑market strategies for new features, products, and programs.
• Lead pricing, packaging, and commercialization initiatives in collaboration with Product and Finance teams.
• Produce sales enablement content, including presentations, battle cards, case studies, customer stories, and one‑pagers.
• Drive market intelligence efforts through customer research, competitive analysis, and segmentation studies.
• Collaborate across marketing functions to optimize campaign performance using email, digital advertising, content marketing, and in‑product engagement strategies.
• Analyze campaign and funnel performance data to identify trends, insights, and growth opportunities.
• Develop customer lifecycle marketing strategies that support acquisition, engagement, retention, and expansion.
• Manage and coordinate complex cross‑functional projects across multiple teams and stakeholders.

Required

• 5+ years of Product Marketing experience in a B2B SaaS, fintech, technology, or high‑growth startup environment.
• Proven track record of driving measurable business outcomes through marketing initiatives.
• Strong understanding of go‑to‑market strategy, positioning, messaging, and product launches.
• Experience supporting sales organizations with effective enablement content and tools.
• Excellent project management and stakeholder management skills.
• Strong analytical mindset with experience leveraging data to drive decision‑making.
• Ability to thrive in a fast‑paced, entrepreneurial environment with evolving priorities.

Preferred

• Experience with product‑led growth (PLG) strategies and in‑product conversion programs.
• Knowledge of SQL and comfort working with marketing, product, and data analytics teams.
• Startup or early‑stage company experience.
• Experience marketing to SMB audiences.
• Fintech, financial services, logistics, transportation, or marketplace technology experience.
• Strong branding and customer segmentation expertise.

• Base Salary: $154,000 – $208,000 annually
• Final compensation will be determined based on experience, skills, education, and market considerations.
• Medical, Dental, and Vision Insurance
• Life and AD&D Insurance
• 401(k) with Company Match
• Employee Stock Purchase Program
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Short‑Term and Long‑Term Disability Coverage
• Up to 20 Days PTO in Year One
• 10 Paid Company Holidays Annually
• Employee Assistance Program (EAP)
• Wellness and Employee Recognition Programs
• Employee Referral Bonus Program
• Opportunities for Career Growth and Professional Development

• Opportunity to build and influence marketing strategy from the ground up.
• High visibility with executive leadership and cross‑functional…