Growth Marketing Lead of Remitly Business

Job Description:

At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011, we've tirelessly delivered on our promise to customers sending money globally—providing secure, simple, and reliable ways to manage their money, ensuring true peace of mind. Whether it's supporting loved ones back home, growing a business across continents, or pursuing new opportunities abroad, we're not just here to move money— we're here to move our global customers forward.

We're looking for builders, reimaginers, and global thinkers who want to work at the intersection of technology, trust, and transformation. If that's you and you're ready to do the most meaningful work of your career—we invite you to join over 2,800 passionate Remitlians worldwide who are united by our vision to transform lives with trusted financial services that transcend borders.

Remitly Business is building a cross‑border payments platform for SMBs sending international payments and freelancers receiving them. We need a Growth Marketing Lead to build and scale our growth engine—from early traction to durable, efficient growth. This is a full‑funnel ownership role: segmentation and positioning, acquisition and activation, channel development, and the systems that make it all compound. You won't hand off execution—you’ll do both.

This hybrid role is based at our Seattle, WA HQ and requires 2–3 days a week onsite.

• Own end‑to‑end growth across acquisition, activation, and early retention for both Send (SMBs) and Receive (freelancers).
• Define and continuously refine ICP, segmentation, and priority corridors based on market opportunity and unit economics.
• Build and manage a growth roadmap grounded in experimentation, with clear ownership of CAC, LTV, payback period, activation rates, and funnel conversion.
• Design and scale repeatable acquisition engines across organic (SEO, content, community), partnerships, and paid—rapidly testing new channels and reallocating resources based on performance.
• Identify and operationalize growth loops such as creator ecosystems, referral dynamics, and marketplace effects in freelancer communities.
• Develop a high‑velocity experimentation engine across landing pages, onboarding, pricing, and messaging—partnering with Product and Analytics to drive activation improvements with smart speed‑vs‑rigor tradeoffs.
• Own positioning and messaging that translates product capabilities into high‑performing acquisition narratives, and lead GTM for launches with a focus on adoption and revenue impact.
• Lead AI‑native marketing operations: brief, direct, and QC AI‑executed analysis, content production, performance reporting, and competitive monitoring; build and deploy agents that handle execution across channels while managing and holding them accountable to results.

Shape our AI‑native marketing operating model: identify where automation adds leverage and where it introduces risk; oversee agent workflows using tools such as Claude, Scalenut, Midjourney, and internal agent systems.

• 10+ years in growth, product marketing, or performance marketing in fintech, payments, or adjacent categories, with experience acquiring SMB customers at scale.
• Proven experience owning a growth number (users, revenue, CAC efficiency).
• Track record of building 0→1 and 1→n growth engines, especially in resource‑constrained environments.
• Deep understanding of funnel metrics, unit economics (CAC/LTV), and experimentation frameworks.
• Experience scaling at least three durable acquisition channels (e.g., SEO, partnerships, paid, or community‑led growth).
• Strong intuition for how SMBs or freelancers discover, evaluate, and adopt financial tools.
• Ability to operate as both strategist and builder with bias toward systems over one‑off execution.
• Comfort operating in an AI‑native environment, using it to increase speed and leverage—not replace judgment.

The starting base salary range for this position is typically $168,000–$210,000. In the U.S., Remitly employees are shareholders in our Company and equity is part of the total…