Senior Consultant - Marketing Strategy & Transformation

Senior Consultant - Marketing Strategy & Transformation

As a Senior Consultant, Marketing Strategy & Transformation
, you will help clients transform how they go to market—designing and implementing modern marketing organizations that are data‑driven, technology‑enabled, and built for growth.

You will lead work streams within large transformation programs and independently deliver smaller engagements end‑to‑end, with a focus on marketing operating model design, activation, and execution. You will partner closely with frog and wider Capgemini Invent teams across strategy, data, and technology to deliver integrated outcomes.

Key responsibilities include:

• Contribute to the delivery of marketing transformation engagements by supporting defined work streams and project components
• Support the design and implementation of marketing operating models, including organization structure, governance, processes, and ways of working
• Develop components of data‑driven marketing strategies across segmentation, targeting, personalization, and lifecycle engagement
• Translate client challenges into structured analyses, insights, and practical recommendations with guidance from senior team members
• Support Mar Tech strategy and enablement initiatives (e.g. Salesforce, Adobe) and assist with AI‑enabled marketing use cases in collaboration with data and technology teams
• Collaborate with cross‑functional teams and support client deliverables, proposals, and presentations to ensure high‑quality outcomes

You bring strong AI literacy, including core AI and generative AI concepts, and understand how these capabilities apply to enterprise transformation. You are able to identify and support AI‑enabled opportunities that improve business outcomes and delivery effectiveness, and you have experience working in AI‑augmented ways of working to enhance research, analysis, and solution development. You collaborate effectively across strategy, technology, data, and design to enable AI‑driven solutions, with a solid understanding of responsible AI principles such as ethics, privacy, security, and governance.

You demonstrate curiosity and a continuous learning mindset around emerging AI capabilities and their practical application in client environments.

A strong candidate for this role brings a blend of consulting, marketing strategy, and transformation expertise, with a track record of leading teams and delivering impact.

Required experience and capabilities:

• 5-7 years of relevant experience in consulting, digital services, or industry roles
• Experience in marketing strategy, marketing transformation, or customer engagement—ideally within a consulting environment
• Proven ability to lead work streams and deliver engagements independently, end‑to‑end
• Strong expertise in marketing operating model design and implementation
• Understanding of modern marketing ecosystems, including:
• Customer data, segmentation, and personalization
• Omnichannel engagement and campaign execution
• Experience working across strategy, data, and technology teams
• Strong consulting skillset, including structured problem solving, executive communication, and stakeholder management
• Experience managing and developing team members
• Bachelor’s degree required; advanced degree (e.g., MBA) preferred
• Hands‑on experience with AI‑enabled marketing use cases (e.g., personalization, content, decisioning, agentic solutions)
• Familiarity with agile marketing practices and innovation frameworks
• Additional consulting or advisory experience

The base compensation range for this role in the posted location is: $112,600 - $212,700. Capgemini provides compensation range information in accordance with applicable national, state, provincial, and local pay transparency laws. The base compensation range listed for this position reflects the minimum and maximum target compensation Capgemini, in good faith, believes it may pay for the role at the time of this posting.

This range may be subject to change as permitted by law. The actual compensation offered to any candidate may fall outside of the posted range and will be determined based on multiple factors legally permitted in the applicable…