Marketing Analyst

Renting should be faster, fairer, and less stressful than it is. We're the infrastructure that makes that happen. Four million users. 300+ real estate company and MLS partnerships. Ten years of consistent growth. From applications and screening to payments and lease management, the full rental journey runs on Rent Spree.

Recognized by Forbes as a Best Startup Employer and by Built In Seattle as a Best Place to Work.

Join Rent Spree's Data team as a Staff Marketing Analyst driving visibility across acquisition, revenue, and retention for our Marketing/Growth, Sales, and Success teams. Sitting at the intersection of revenue operations, data analytics, and GTM strategy, you'll be the primary data partner turning raw data into business outcomes, collaborating across US and Thailand time zones. Bring a proactive, builder mindset and take the lead.

• Serve as the Staff Marketing Analytics Partner for Marketing/Growth, also supporting Sales and Customer Success, driving company-wide visibility across acquisition, revenue, and retention.
• Own marketing attribution end-to-end: design, build, and own the UTM tracking infrastructure, instrument and validate UTMs across the full path (
  ad platform → session → signup → warehouse ), diagnose discrepancies and build trustworthy channel/campaign attribution that's easy to extend as marketing launches new channels (new sources/mediums, deeper UTM fields).
• Analyze full touchpoint distributions across the customer journey: quantify how touchpoints are spread and weighted, and determine how credit is assigned to each marketing channel (first-touch, last-touch, and multi-touch models) to show which channels truly drive conversions and where marketing should invest.
• Measure campaign performance from behavioral events (e.g., Amplitude conversions) and reconcile against Google Ads / Meta Ads platform numbers.
• Build and maintain executive-ready reporting that reconciles to company OKRs by acquisition channels.
• Define and standardize funnel metrics across acquisition → activation → conversion → retention , quantifying drop-offs and levers by segment and channel.
• Connect marketing spend and effort to outcomes using unit economics (LTV/CAC, payback, ROI) and communicate implications simply to executives.
• Design and evaluate experiments (A/B, plus holdouts/diff-in-diff when traffic is limited),
  maintain an experiment record with forecasted lift against OKRs , and partner with Product and Data to improve event taxonomy and tracking plans.
• Translate business questions into analytical frameworks and clear, actionable recommendations, actively driving the Marketing/Growth team forward through data and insights.

Our job descriptions evolve with our business needs and priorities. Your role may include other tasks, projects, and team support.

• You own your roadmap end-to-end: set priorities, manage stakeholders directly, and drive work to be done.
• You context-switch across concurrent requests, delivering quick, decision-grade analysis under deadline while progressing longer-term infrastructure.
• You thrive on candid feedback and directly challenge: you accelerate solutions to win and challenge each other to win.

• 6+ years in marketing/growth analytics, also supporting Sales or Customer Success, with cross-functional influence.
• Expert SQL on Big Query ; reverse-ETL a strong plus;
  Hubspot campaign set up is a plus.
• Hands-on with paid-channel data (Google Ads, Meta/Facebook Ads), including UTM taxonomy design, campaign structure, and ad-platform reporting, and ingesting it into a warehouse (e.g., Fivetran/Stitch).
• Strong on funnel metrics, cohort analysis, segmentation, and A/B testing (including email).
• Experience with entity resolution / identity stitching , defining attribution windows , and building multi-touch / touchpoint credit and UTM/campaign attribution models .
• Working knowledge of CRM/marketing data models such as Hub Spot, GA4, attribution platforms, and their limitations.
• Ability to translate business questions into analytical frameworks and clear, actionable recommendations.

These are the principles we…