Marketing and Communications Manager

Marketing and Communications Manager Opportunity Statement

Villa Academy is an inclusive independent school community dedicated to developing the whole child in the Cabrinian tradition of "education of the heart." Through dynamic, inquiry-based learning, Villa students become active agents of their own intellectual growth in preparation for lives of service and purpose.

Under the supervision of and in collaboration with the Chief Advancement Officer (CAO), the Marketing and Communications Manager leads the development and execution of Villa's content, communications, and marketing strategy. This role also provides direct supervision, mentorship, and strategic direction to the Digital Marketing Specialist, ensuring alignment of digital marketing initiatives with the school's broader communications, enrollment, and advancement goals. This role is responsible for shaping and producing compelling storytelling across multiple channels, including Villa’s annual magazine, newsletters, social media platforms, email campaigns, website, and any emerging platform.

This role works to strengthen the school’s visibility, support enrollment and retention, and advance fundraising and community engagement initiatives. This role will play a critical role in ensuring consistent brand positioning and messaging alignment across all departments and teams.

The Marketing and Communications Manager consistently and effectively communicates the school’s mission, values, and identity across all platforms. This role serves as the primary content strategist and writer for the school. This role develops engaging narratives for a variety of audiences that highlight the school’s programs, community, and student experiences.

Working collaboratively across departments, the Marketing and Communications Manager develops strategic messaging and communications plans that support enrollment initiatives, strengthen brand alignment, and connect meaningfully with current and prospective families and other constituent groups. Please note that this is an on‑site position requiring regular attendance on campus. Remote work is not available for this role at this time.

• Develop and maintain an annual editorial calendar that aligns with enrollment, advancement, and the wider school calendar.
• Manage the school’s communications lifecycle through an up‑to‑date content calendar.
• Identify and develop compelling content that highlights Villa’s students, faculty, programs, and community.
• Manage, create, and coordinate strategy and written content for all school publications (newsletters, magazine, website, and social media).
• Serve as the primary writer and editor for major school publications, including Villa’s annual magazine and other storytelling initiatives.
• Edit the school’s weekly newsletters and other regular digital communications.
• Write feature articles, profiles, and updates that celebrate school milestones, events, and accomplishments.
• Collaborate with students, faculty, staff, families, and administrators to gather stories, news, and content that reflect the life of the school.

• Serve as a steward of Villa’s brand internally and externally.
• In partnership with the Digital Marketing Specialist, serve as brand manager, ensuring consistency across all communications and marketing channels.
• Ensure consistent voice, tone, and messaging across all communications platforms.
• Together with the CAO, craft key messaging that clearly communicates Villa’s distinctive strengths, value proposition, and educational experience.
• Effectively utilize AI to help implement and reinforce the school’s style guide.
• Partner with and supervise the Digital Marketing Specialist to ensure consistent brand management and messaging across all communications and marketing channels.

• Proactively manage website and blog content, updating as needed and generating, developing, and implementing story ideas.
• Work collaboratively with the Digital Marketing Specialist to ensure photography, videography, and multimedia content are captured and shared effectively.
• Creat…