Consumer Growth Marketing Lead; Mobile Apps

Consumer Marketing Role

Our consumer apps are how most people actually meet Hiya. Google us and you'll find them — real people taking back their phone from spam and scams. They're good products with real traction, but so far our product team has carried the marketing: positioning, naming, app store, launches. They've done well, but now we want someone to own it.

This is a full-stack consumer marketing role. You'll own our consumer business end to end. Set the strategy, then go build it. Write the positioning, stand up the ads, run the campaigns, grow the channels. No briefs handed to an agency where it takes weeks to go live, no waiting on a team. You'll move fast, use AI to punch above your weight, and put a real point of view on the table.

Here's the fun part: our consumer apps aren't just consumer products, they're proof for the mobile network operator partnerships that power our business. What you learn about how people adopt, stick, and pay becomes ammo for how we sell Hiya to the networks that distribute it 'll be the consumer voice in the room with operators. So it's B2C work, with a B2B company's wiring.

And it's greenfield. The consumer marketing function doesn't exist yet. You'll build it.

• Own the strategy: audience, ICP, positioning, naming, messaging. Build it from the customer out, and shape how each app shows up and stands apart.
• Run acquisition end to end. Plan the campaigns, pick the channels, get scrappy building the ads yourself. Know what actually moves installs.
• Own the app store presence: listing, ASO, and the whole path from "found you" to "downloaded."
• Build our social + community presence. Should we be on Tik Tok? Run influencer? Show up where people already talk about us (hi, Reddit)? You'll make the call, then go do it.
• Own the growth fundamentals: MAU, retention, acquisition, CAC. Test, read, iterate, repeat.
• Shape pricing + packaging with our product team. You'll have the acquisition and retention signal that should drive it.
• Turn consumer wins into operator proof, and bring that story into partner conversations yourself.
• Sit with Product + Engineering on roadmap and launches, and build the consumer marketing playbook from scratch.

• You've done consumer marketing. You've owned B2C / app marketing and you build from the customer out, not the product in.
• Full-stack and scrappy. Strategy to execution with no handoff. You'd rather ship your own ad today and test the hell out of it, rather than wait a quarter for a perfect one.
• An owner. You set the agenda, make the call, and own the result.
• Fluent in app growth. ASO, mobile channels, lifecycle, and the metrics (MAU, retention, CAC) are home turf.
• A channel builder with taste. You've got a point of view on social, community, and influencer, and the hands to stand them up — not just brief them.
• Bilingual in B2C and B2B. You live in consumer but get how a B2B company runs, and can carry consumer insight into an operator room.
• A sharp storyteller. You make technical capabilities sound like things real people actually care about.
• Curious and experimental with AI. Our PMs are already vibe-coding fixes to production. You'll use AI daily to move faster and keep the quality bar high.
• Comfortable representing Hiya at events and in customer-facing settings.

The person in this role must embody Hiya's key values of Serving our customers, Doing rather than observing, Improving ourselves and our business, Owning and holding ourselves accountable for success, and Leading by showing up with a point of view, engaging in open discussion, listening respectfully to others opinions and committing to decisions.

The requirements listed in the job descriptions are guidelines. You don't have to satisfy every requirement or meet every qualification listed. If your skills are transferable we would still love to hear from you.

The base compensation for this role is $146,500-$175,000. When determining compensation, a number of factors will be considered: skills, experience, job scope, location, and competitive compensation market data.

• Start Date: Immediately
• Status: Full-time
• Type: Hybrid, 3 days per week in our Seattle office
• Location: Seattle, WA
• Travel Requirements: ~10–15% for industry events and customer-facing work
• Department: Marketing
• Reports to: Director of Product Marketing
• Direct Reports: None (IC role)

• Equity compensation
• 401K program with 3% match through Fidelity Investments
• Self managed vacation plan
• 15 Paid holidays including Recharge Days
• 100% covered medical, dental, and vision for the employee and 50% coverage for dependents
• Flexible spending, health savings accounts and Pretax dependent day care savings plan
• Paid parental leave
• Voluntary Life and AD&D, and Accident insurance options
• Employer-paid life insurance
• Employer-paid long-term disability coverage (in qualifying states)
• Donation Matching for a charity of your choice (up to $1,000/ year)
• $1,000/year reimbursement in Professional Development funds

This…