Consumer Growth Marketing Lead; Mobile Apps

About Us

At Hiya, we're making calls safe, useful, and human again.

Voice is the most human form of communication, yet it's become one of the least trusted. Spam, scams, and AI manipulation have eroded what was once a simple way to connect. Hiya is changing that.

Each month our AI voice technology analyzes 28+ billion calls, protecting over 550 million users and 800+ businesses worldwide. Partnering with a growing global network including, AT&T, Samsung, British Telecom EE, Rogers, Mas Orange,Bell Canada, Mas Movil, and Virgin Media O2, we're not just stopping bad actors, we're helping people feel good and confident about picking up the phone again.

This is a pivotal moment for voice. As new threats and technologies accelerate, so does demand for trusted voice communication. Hiya is growing 40%+ year over year, expanding globally, and defining what voice becomes next.

Join us. You won't just work on what voice is today, you'll shape what it becomes tomorrow: smarter, safer, and genuinely worth answering again.

Our consumer apps are how most people actually meet Hiya. Google us and you'll find them — real people taking back their phone from spam and scams. They're good products with real traction, but so far our product team has carried the marketing: positioning, naming, app store, launches. They've done well, but now we want someone to own it.

This is a full-stack consumer marketing role. You'll own our consumer business end to end. Set the strategy, then go build it. Write the positioning, stand up the ads, run the campaigns, grow the channels. No briefs handed to an agency where it takes weeks to go live, no waiting on a team. You'll move fast, use AI to punch above your weight, and put a real point of view on the table.

Here's the fun part: our consumer apps aren't just consumer products, they're proof for the mobile network operator partnerships that power our business. What you learn about how people adopt, stick, and pay becomes ammo for how we sell Hiya to the networks that distribute it 'll be the consumer voice in the room with operators. So it's B2C work, with a B2B company's wiring.

And it's greenfield. The consumer marketing function doesn't exist yet. You'll build it.

• Own the strategy: audience, ICP, positioning, naming, messaging. Build it from the customer out, and shape how each app shows up and stands apart.

• Run acquisition end to end. Plan the campaigns, pick the channels, get scrappy building the ads yourself. Know what actually moves installs.

• Own the app store presence: listing, ASO, and the whole path from "found you" to "downloaded." /p

• Build our social + community presence. Should we be on Tik Tok? Run influencer? Show up where people already talk about us (hi, Reddit)? You'll make the call, then go do it.

• Own the growth fundamentals: MAU, retention, acquisition, CAC. Test, read, iterate, repeat.

• Shape pricing + packaging with our product team. You'll have the acquisition and retention signal that should drive it.

• Turn consumer wins into operator proof, and bring that story into partner conversations yourself.

• Sit with Product + Engineering on roadmap and launches, and build the consumer marketing playbook from scratch.

• You've done consumer marketing. You've owned B2C / app marketing and you build from the customer out, not the product in.

• Full-stack and scrappy. Strategy to execution with no handoff. You'd rather ship your own ad today and test the hell out of it, rather than wait a quarter for a perfect one.

• An owner. You set the agenda, make the call, and own the result.

• Fluent in app growth. ASO, mobile channels, lifecycle, and the metrics (MAU, retention, CAC) are home turf.

• A channel builder with taste. You've got a point of view on social, community, and influencer, and the hands to stand them up — not just brief them.

• Bilingual in B2C and B2B. You live in consumer but get how a B2B company runs, and can carry consumer insight into an operator room.

• A sharp storyteller. You make technical capabilities sound like things real people actually care about.

• Curious and experimental with AI. Our PMs are already vibe-coding…