Manager, Marketing Analytics

About us:
Stanley 1913 - Built for Life® since 1913.

The Stanley 1913 brand has fueled the human experience since the iconic Stanley vacuum bottle revolutionized the way people enjoyed food and beverage. Today, our colorful and thoughtfully designed products including the popular Quencher ™ series go beyond function, elevating everyday moments with style and empowering active lifestyles. We’re a community of creators, builders, and inventors who believe in creating sustainable products for a better life and world that minimize our impact on the planet.

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The Manager, Marketing Analytics will build the marketing analytics function within the Stanley 1913 organization. This role includes owning frameworks, narratives, and reporting infrastructure. They will support leadership in making confident, data-backed decisions on marketing investments.

This role partners closely with the Brand, Finance, and digital advertising groups. It focuses on marketing efficiency and investment, not media execution or attribution modeling. It offers meaningful senior leadership support and a significant opportunity for impact.

The ideal candidate brings proven financial insight, expertise in assessing brand vitality, and the communication skills to develop executive‑grade materials in collaboration with senior leadership. They are energized by building from scratch, comfortable working across functions, and eager to grow as a strategic analytics partner in a high‑visibility, digitally‑focused consumer goods environment.

• Be responsible for the MROI framework, measuring and communicating the impact of marketing investments.
• Partner with Finance to develop return on investment models and guide budgeting decisions.
• Build and maintain critical metric frameworks across the customer journey, from awareness through retention.
• Provide data‑driven recommendations to improve marketing effectiveness and brand investment performance.

• Lead brand health measurement and translate insights into actionable recommendations.
• Supervise and report on key brand metrics, including Share of Search, Brand Equity, Share of Voice, and Earned Media Value.
• Analyze relationships between brand‑building efforts and business outcomes such as market share, growth, and conversion.

• Develop executive scorecards, dashboards, and business review materials.
• Deliver tiered reporting that meets the needs of both marketing teams and senior leadership.
• Translate sophisticated data into clear, compelling business understandings.
• Build polished presentations and reporting materials using Excel and PowerPoint.

• Serve as a trusted analytics partner to Marketing leadership on efficiency, investment strategy, and indicator development.
• Collaborate with Finance on budgeting, value analysis, and investment planning.
• Partner with Paid Media teams to provide strategic performance insights and investment guidance.
• Handle relationships with external analytics partners and agencies.
• Work cross‑functionally with Brand, Insights, eCommerce, and Commercial teams to align measurement with business priorities.

• 5–7 years of experience in marketing analytics, marketing effectiveness, brand analytics, or marketing finance; consumer goods, DTC, or digital brand experience preferred.
• Strong financial competence with experience building value models supporting investment decisions.
• Experience with brand health measurement and research platforms (e.g., Kantar, Ipsos, Qualtrics).
• Sophisticated Excel and PowerPoint skills with the ability to turn data into compelling business insights.
• Familiarity with digital marketing analytics tools, media mix modeling (MMM), incrementality testing, and attribution methodologies.
• Strong communication and presentation skills with experience influencing senior partners.
• Strong cross‑functional collaboration skills and experience managing agency and vendor relationships.
• Comfortable operating in ambiguity and building new processes, frameworks, and measurement capabilities from the ground up.
• Knowledge of marketing…