Senior Product Marketing Manager, Private Equity

About Your Role

Private equity is one of the most important and fastest-growing segments of our business, and how we win there depends on product marketing expertise that sits shoulder-to-shoulder with Sales. We’re seeking a Senior Product Marketing Manager, Private Equity to own the messaging, positioning, and enablement that move PE deals forward, from the first conversation with IR, a CFO or COO to the final stage of a competitive evaluation.

In this role, you’ll be the internal expert on how private equity firms buy, who sits in the buying group, what they care about, and what makes them choose Juniper Square over the alternative. You’ll translate that understanding into the persona‑specific narratives, competitive positioning, content and deal support that help our sellers win.

This role reports to the Head of Product Marketing and partners closely with Sales leadership and Demand Gen, all teams that operate as trusted partners in driving pipeline and revenue.

Private Equity strategy, positioning & messaging

• Partner on Juniper Square’s strategy, positioning and messaging for the private equity segment, articulating a differentiated value proposition for each stakeholder in the PE buying group; CFOs, COOs, Heads of Finance and Fund Operations, Investor Relations, and technical evaluators.
• Build the PE persona and industry playbooks: buyer and influencer roles, priorities, objections, and content needs at every stage of the sales journey.

Sales enablement & deal support

• Work directly with Sales leadership and top sellers to co-create the collateral that wins PE deals: executive briefs, ROI narratives, competitive battle cards, and stakeholder‑specific decks for each stage of the buying process.
• Act as the internal expert on PE deal dynamics, playing an active role in shaping messaging and strategy on high‑stakes opportunities.

Voice of customer & market intelligence

• Conduct deep voice‑of‑customer research through customer interviews, win/loss analysis, and Sales feedback to continuously enrich our understanding of PE personas and use cases.
• Own competitive intelligence for the PE segment and disseminate actionable insights to Sales, Growth Marketing, and Product so the whole go‑to‑market motion stays aligned around how PE firms actually buy.

Build AI‑native

• Use AI agents and tooling as core infrastructure to research accounts, synthesize customer and competitive inputs, which measurably accelerates the production of messaging and enablement assets.
• Apply judgment to what AI produces: know where automation accelerates the work and where human insight matters.

Cross-functional partnership

• Partner with Demand Gen to ground PE campaigns in strong, persona‑relevant messaging and provide the inputs that drive message‑market fit.
• Work with Product to translate complex platform capabilities into clear, resonant value propositions for PE buyers.
• Support Customer Marketing in surfacing the PE customer stories that validate our messaging with real‑world proof.

• 3+ years of experience in the private equity ecosystem is required (at a PE firm, a fund administrator, or a company selling into PE); you understand how these firms operate, who the buyers are, and what they care about.
• Experience in B2B product marketing or GTM strategy roles is advantageous but not required, with a strong bias toward supporting Sales and influencing deal outcomes.
• AI Fluency: experience using LLMs, agents, and AI automation tools to measurably accelerate your work, and understanding where human judgment is critical.
• Exceptional written and verbal communication skills; the ability to translate nuanced market insights into clear, compelling GTM artifacts.

Compensation for this position includes a base salary, equity, and a variety of benefits. The U.S. base salary range for this role is $115,000 - $215,000 USD and the Canadian base salary range for this role is $85,000 - $137,000 CAD. Actual base salaries will be based on candidate‑specific factors, including experience, skillset, and location, and local minimum pay requirements as applicable.

• Health, dental, and vision care for you and your family
• Life insurance
• Mental wellness coverage
• Fertility and growing family support
• Flex Time Off in addition to company‑paid holidays
• Paid family leave, medical leave, and bereavement leave policies
• Retirement saving plans
• Allowance to customize your work and technology setup at home
• Annual professional development stipend