Social Media & Digital Marketing Specialist

Great news! Schillings is currently looking for a
Social Media & Digital Marketing Specialist at our Saint John, IN location. They are responsible for growing and maintaining Schillings' online presence through social media content, short-form video, and paid digital advertising. This role manages day-to-day content across Facebook, Instagram, Tik Tok, You Tube, and Google Business; creates video and photo content that highlights products, services, company culture, hiring needs, events, and promotions;

and works closely with the Marketing Director, Marketing Coordinator, Graphic Designers, Sales, HR, and other departments to keep content accurate, engaging, and on-brand.

The ideal candidate is creative, trend-aware, organized, comfortable working in a fast-moving small-team environment, and able to balance polished brand standards with timely social media content. A strong portfolio or examples of social content, video work, paid ads, or campaign results are required.

• Plan, create, schedule, and publish social media content for Facebook, Instagram, Tik Tok, You Tube, and Google Business.
• Maintain a consistent content calendar that includes product highlights, new stock, services, events, employee spotlights, company culture, promotions, hiring needs, and timely trends.
• Create and repurpose short-form videos for Instagram Reels and Stories, Facebook Reels and Stories, You Tube Shorts, Tik Tok, and paid ad placements.
• Film, edit, caption, export, and organize social media videos in the proper formats and aspect ratios for each platform.
• Monitor comments, messages, tags, reviews, and customer interactions; respond or route items to the appropriate team member as needed.
• Research social media trends, especially trends that can be adapted for local/small businesses and building materials/home improvement audiences.
• Build, launch, monitor, and optimize paid digital campaigns on Meta platforms and Google, including campaigns for sales, events, hiring, product spotlights, and brand awareness.
• Track performance metrics such as reach, engagement, clicks, video views, leads, and campaign results; share takeaways and recommendations with the marketing team.
• Collaborate with graphic designers to create branded static posts, ad graphics, thumbnails, story assets, video overlays, and other supporting visuals.
• Work with the Sales team and other departments to capture accurate product knowledge, showroom features, customer-facing services, employee stories, and event content.
• Assist with marketing event preparation and coverage, including contractor events, employee events, promotions, photo/video coverage, signage support, and social media posting.
• Support other marketing department tasks as needed, including content organization, website or intranet support, email/social campaign support, proofing, and general team projects.
• Follow Schillings brand standards, approval processes, and internal communication expectations.

• Hands-on experience creating social media content for business, brand, nonprofit, personal brand, school, freelance, or professional accounts.
• Strong short-form video creation skills, including filming, editing, pacing, captions, transitions, audio selection, and platform-specific formatting.
• Portfolio or examples of work required. Examples may include social posts, Reels, Tik Toks, You Tube Shorts, paid ads, campaign work, photography, video edits, or content calendars.
• Working knowledge of Facebook, Instagram, Tik Tok, You Tube, and Google Business Profile best practices.
• Ability to write clear, engaging captions and adapt tone for promotional, informative, employee-focused, and trend-based content.
• Familiarity with paid digital advertising, especially Meta Ads and Google Ads, or a strong willingness and ability to learn quickly.
• Ability to collaborate with designers, salespeople, managers, HR, and other departments while keeping projects organized and moving forward.
• Strong attention to detail, proofreading ability, and judgment around brand consistency, accuracy, and appropriateness of trends.
• Ability to manage multiple deadlines, shift priorities,…