Manager, Trade Marketing

Overview

Dreaming big is in our DNA. It’s who we are as a company, our culture, and our future. We look for people with passion, talent, and curiosity, and provide them with teammates, resources and opportunities to unleash their full potential. We offer a salary range of $82,500 - $93,000, with bonus eligibility, and a hybrid work schedule. We are part of a portfolio that includes Michelob ULTRA, Cutwater Spirits, Budweiser, Kona Brewing Co.,

Stella Artois, Bud Light, and more, supported by a 19,000-strong team dedicated to creating a future with more cheers. Join us to help shape a successful craft beer portfolio.

As the Trade Marketing Manager at Elysian Brewing, you will develop and execute strategic marketing initiatives to boost brand awareness and drive sales in the craft beer industry. You will collaborate with marketing teammates, sales teams, internal stakeholders, network distributors, and external partners to create impactful trade marketing programs and activations aligned with the Elysian master brand and its family of brands.

Your duties include managing at-retail Point-of-Consumer Materials, retail programming, sweeps, couponing, program and brand sales tools, and overseeing merchandise procurement for both on- and off-premise trimester programming. You will also support the sales team with requests such as off-cycle programming, partner programming, mobile assets, sponsorship activation and venue execution. You will oversee asset management across digital platforms, ensuring Elysian brand and trade assets are organized, up-to-date and easily accessible.

• Develop and administer a strategic promotional plan (using trade assets and merchandise) aligned with the brewery’s annual plan, including channel architecture, asset coordination and development.
• Partner with the brand team to create route-to-market and consumer journey insights and plans.
• Collaborate with other functional teams to ensure alignment with brand, media, communications and in-market activation plans.
• Execute against the brand calendar, including experiential points, trade tactics, programming, and promotions.
• Build trade and brand activations leveraging sponsor ships with properties, brands and creators, including assets for on/off-premise and event activations.
• Support Craft West Sales Team and in-market sales efforts with cohesive trade, POCM, on/off premise tools, and programming strategies.
• Liaise with the Anheuser-Busch Commercial Strategy Office on executional tactics and strategic planning for trade and merchandise programs, using data-led insights for decision-making.
• Collaborate with Craft West’s creative team and Elysian’s trade agencies on annual/trimester trade playbooks, messaging, brand look/feel, and campaign execution with monitoring and reporting.
• Develop clear, cohesive brand briefs for cross-functional collaboration with the marketing organization and agencies.
• Present ideas, concepts and strategies to the Brand Team, Sales Team and relevant Anheuser-Busch stakeholders.
• Lead procurement strategy and execution for promotional and trade merchandise and develop new items to engage the Elysian consumer.
• Organize and manage all trade assets across digital platforms, ensuring assets are up-to-date and accessible.
• Maintain strong internal and external communication to ensure the brands are represented as best-in-class across channels.
• Perform other duties as assigned by the manager.

• Bachelor’s Degree required.
• 5+ years of experience in marketing, trade marketing or merchandising.
• Experience in alcoholic beverages or CPG is a plus; awareness of craft beer consumer and adult beverage industry is a plus.
• Ability to balance high-volume productivity with outstanding quality of work.
• Ability to manage a broad portfolio of activations, assets, and campaigns.
• Proven experience managing events or activations focusing on consumer engagement.
• Experience leading external client teams and/or agencies, driving engagement and performance.
• Strong presentation skills and the ability to convey ideas clearly to stakeholders and teams.
• Experience in trade marketing, merchandising, e-commerce or other…