Senior Director, North America Marketing

Job Summary

Senior Director, North America Marketing is a strategic marketing leader responsible for developing and executing integrated marketing strategies that drive growth, strengthen brand leadership, and deepen client engagement across North America. Reporting directly to the Chief Marketing Officer, this role leads the firm’s regional marketing efforts across institutional, wealth management, and Canadian go‑to‑market teams, aligning with global business priorities and commercial objectives.

• Strategic Leadership

  Develop and execute a comprehensive North America marketing strategy aligned with enterprise growth objectives. Serve as a senior marketing advisor to business leadership teams across Institutional, Wealth, and Canada. Partner closely with Product, Distribution, Client Services, Communications, Digital, and Global Marketing teams to ensure integrated go‑to‑market execution. Translate business priorities into scalable marketing programs that drive awareness, engagement, lead generation, and client retention.
  
  Establish marketing priorities, resource allocation, and investment decisions across the region.

• Audience and Segment Marketing

  Lead marketing strategies for institutional investors, financial advisors, intermediaries, consultants, retirement platforms, and other key distribution channels. Ensure audience‑specific messaging, content, campaigns, and experiences are tailored to the unique needs of each market segment. Provide strategic guidance on positioning, value proposition development, and competitive differentiation. Support the launch and growth of investment strategies, solutions, and product offerings across North America.

• Omnichannel Marketing Excellence

  Lead the development and execution of integrated omnichannel marketing programs across digital, content, email, web, social media, paid media, events, and sales enablement channels. Drive marketing innovation through data‑driven audience segmentation, personalization, marketing automation, and customer journey optimization. Partner with digital and analytics teams to improve campaign effectiveness, lead quality, and marketing attribution. Ensure marketing programs are measurable, scalable, and aligned with commercial outcomes.

• Events and Client Engagement

  Oversee the regional strategy for client and prospect events, conferences, sponsor ships, webinars, and executive engagement programs. Ensure events support business development objectives and deliver exceptional client experiences. Collaborate with sales and client‑facing teams to maximize engagement opportunities and business impact.

• Team Leadership and Talent Development

  Lead and develop a high‑performing North America marketing organization of approximately 10 professionals. Foster a culture of accountability, collaboration, innovation, and continuous improvement. Coach and develop future marketing leaders while ensuring organizational effectiveness and succession planning.

• Performance Management and Measurement

  Establish clear KPIs and measurement frameworks tied to business growth objectives. Monitor marketing performance and optimize investments based on data, insights, and market dynamics. Deliver regular executive‑level reporting on marketing effectiveness, business impact, and return on investment. Manage regional marketing budgets and resources to maximize efficiency and outcomes.

• 15+ years of progressive marketing leadership experience within asset management, wealth management, investment management, financial services, or related industries.
• Demonstrated expertise marketing to both institutional and wealth management audiences.
• Significant experience leading integrated omnichannel marketing programs across digital and traditional channels.
• Proven success developing and executing client and prospect engagement strategies, including large‑scale events and conferences.
• Experience leading high‑performing teams and managing multiple senior‑level direct reports.
• Strong executive presence with the ability to influence senior stakeholders and business leaders.
• Deep understanding of investment products, capital markets, distribution channels, and…