PLANETBOX - Ecommerce Manager

Role Overview

We're looking for a strategic, performance-minded Ecommerce Manager to lead our DTC business with a founder's mindset and a growth marketer's instinct. This isn't just about keeping the lights on—it's about driving topline revenue, improving conversion, and building a smarter, more efficient shopping experience across all digital touchpoints. You'll own site strategy and performance end-to-end: from sales forecasting and site merchandising, to collaborating closely with lifecycle, creative, and paid media teams.

You're equal parts operator and strategist—fluent in data, curious about the customer, and relentless in testing and optimizing what works. This role requires someone with a proven track record running DTC ecommerce for a high-growth consumer brand. You need to be comfortable steering the ship, influencing cross-functional teams, and pushing for performance with confidence and clarity. Above all, you'll think forward—constantly planning, testing, and deploying integrated campaigns that connect brand storytelling with measurable performance outcomes.

• Develop and own Planet Box's ecommerce growth plan—acquisition, retention, conversion, and AOV.
• Build proactive quarterly and seasonal roadmaps that tie ecommerce execution to brand, product, and campaign initiatives.
• Serve as the DTC business owner and primary stakeholder for all site-related initiatives and long-range planning.
• Partner with marketing, brand, and paid media teams to align ecommerce goals with broader GTM strategy.
• Forecast revenue, set weekly sales targets, and monitor performance to plan, course-correcting early.

• Own the end-to-end customer experience from landing page to checkout, ensuring it reflects both brand and performance best practices.
• Lead site testing and optimization roadmap (e.g., A/B testing, personalization, bundling, UX experiments).
• Partner with creative and product teams to evolve product discovery, PDP content, navigation, and purchase flows.
• Leverage onsite search, filter logic, and merchandising rules to drive better product visibility and discoverability.

• Orchestrate cross-channel campaign launches in the digital ecosystem, ensuring site, email, paid, and social are synchronized for maximum impact.
• Translate brand campaigns into ecommerce experiences that drive measurable results (landing pages, bundles, offers, optimized content).
• Partner with lifecycle and performance teams to ensure seamless post-click journeys and full-funnel consistency.
• Lead seasonal readiness efforts (Back-to-School, Holidays, Gifting) with proactive planning, timelines, and briefs for site + channel execution.

• Own ecommerce KPIs including CVR, AOV, bounce rate, ROAS (in partnership with paid team), and margin.
• Synthesize insights from Shopify, GA4, post-purchase surveys, and heatmaps to make smart decisions and trade-offs.
• Use data to inform hypotheses, test strategies, and create executive-level reporting on what's working and what's not.

• Act as the connective tissue between Planet Box and centralized performance media, retention, and analytics teams.
• Brief and align creative teams on site needs, conversion-focused content, and post-click experience planning.
• Influence product and brand planning with insights from ecommerce performance and customer behavior.

• 5–8 years of ecommerce experience, with at least 3 years in a senior, revenue-owning DTC role.
• Proven success driving growth in a consumer or lifestyle brand with a Shopify Plus tech stack.
• Fluent in ecommerce metrics, testing methodology, and conversion rate optimization.
• Strong communicator who can interface confidently with media buyers, retention leads, merchandisers, and executives.
• Hands-on experience with tools like Shopify Analytics, GA4, Hotjar, Content Square, or similar.
• Comfortable giving input on creative briefs, product positioning, and campaign execution.
• Strategic thinker with a get-it-done bias—can roll up sleeves when needed, but knows how to prioritize…